Growth marketing lead

Job Description

What youll own

Digital growth end to end.

Performance marketing, affiliates/KOL and CRM, website and SEO, paid across Meta and Google. You move downloads, sales, revenue, CAC, and ROAS.

Own the full digital funnel

from awareness through retention [awareness, sign-up, delivery, setup, first transaction, repeat] and find where merchants stall. Work with the Product team to deliver the fixes.

Commerce . TikTok Shop, Shopee, and Lazada storefronts, plus livestream selling. You own GMV and number of sales as a real channel.

The activation and referral loop . Turn new merchants into transacting, repeat ones through onboarding, CRM.

Qualifications

Must-have

7-10 years in growth, performance, or e-commerce for a fintech, payments, or transactional product, ideally emerging market. You know the acquisition-to-retention funnel.

Ran digital performance hands-on and hit CAC, ROAS, and GMV targets, with real before-and-after figures.

A 0-to-1 builder. Stood up acquisition from near-zero and found efficient channels on a thin budget.

Numerate. Turn a revenue target into a download and activation plan, run experiments, live in an analytics tool.

Manila-based, fluent in the local merchant and creator scene, and in Tagalog.

Nice to have

CRM and lifecycle depth [retention, repeat, cohorts].

Built e-commerce or livestream commerce on TikTok Shop, Shopee, or Lazada, with sales to show for it.

Hands-on KOL or UGC experience at volume.

AI-native working style [Claude, n8n]. The team runs lean.

Is this you?

Yes If

You want to own a markets digital growth and commerce end to end.

You are as comfortable running paid performance or KOL reach-out as you are building a marketplace storefront.

You do your best work when there is no playbook yet, and you get your signal from shipping and measuring in the market.

No If

You want to own a brand or content [Product Marketing owns those].

You have only run one channel and want to stay there [this role spans performance, SEO, marketplaces, and livestream].

You want a fully built team on day one.