The Education Manager (Affiliate) develops leads and manages the Brand education team and manages the relationship with Region Brand on all aspects related to brand education including new products / innovation, claims, region-wide campaigns / launch for a brand or brand cluster.
Adapts Brand-specific education content to meet local market requirements and leads the team to deliver all Brand-specific content to Commercial teams.
Key Roles And Responsibilities
Develop, Lead and Manage Brand Education Team & Brand specific Education Strategy for the market; construct Education Calendar for the Fiscal aligned to Global and Regional Strategy
Interpret and adapt global and regional programs and curriculums for local relevance and delivery.
Collate and Communicate relevant marketing information Quarterly across the relevant commercial teams.
Lead and oversee full Brand education curriculum - planning and scheduling in accordance with Brand standards and timelines - Digital platforms for self learning and zoom seminars
Develop specific locally relevant instore Education content for Commercial sales including product leave behinds information, instore services menu, guidelines and how to's, tools, coaching tips and instore checklist; Prepare all relevant brand education documents for upload to Sharepoint, Teams and Retail on the move (& Other eplatforms)
Create, Write, Develop and oversee locally relevant Social Media Education Modules to upskill local brand talent for internal Brand and external consumer facing digital platforms, including use of new technology, iPhone apps and multimedia, video and editing
Collaborate with Brand leadership team to provide seamless partnership and education expertise and input relevant to all departments
Providing Education related guidance and expertise to Consumer Engagement and Digital Marketing teams on product ingredients, benefits and legally approved product claims
Manage and allocate brand Education Budget to plan
Identify skill build opportunities capability gaps in Artistry brands where applicable and develop education programs to upskill consultants for virtual services
Well versed for public and media appearance, skilled in product application and demonstration, creative content creation and ability to be a spokesperson on Social Media
Work in collaboration with Digital Marketing and Consumer Engagement on virtual platforms providing at home skincare and makeup service consultations for consumers - e.g. zoom master class, one on one virtual services/selling
Partner with online for content needed to boost sales
Conduct special events in partnership with Retail Marketing & Digital, CE
Utilize skincare and makeup expertise as well as extensive product knowledge to write scripts and design skin care and makeup looks for educational consumer facing CE content
Works with Digital, CE on video and content creation to support new product launches, heroes, consumer education, technique, application, product information & latest trends via our brand social media platforms - IGTV, IG Stories, IG Live, images,
Working with Creative Services to provide Education authority in production of instore consumer facing Education tools, service menus and VM
Qualifications
Extremely organized and detail oriented.
Demonstrates strong project management abilities.
Excellent written and verbal communications skills.
Ability to handle multiple priorities in a fast⁃paced environment.
Must be a team player with strong interpersonal skills and ability to collaborate with global colleagues.
Outstanding computer skills are a must, including MSWord, Excel, PowerPoint, video editing. Rise and Storyline 360 a plus.
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