Digital Marketing Expert

Role Overview:

The Digital Marketing Expert will lead end-to-end digital marketing initiatives, managing both internal and external projects. This role requires a creative, data-driven, and strategic thinker who thrives as an individual contributor, enjoys working autonomously, and is ready to get hands-on with all aspects of digital marketing

.Must have a minimum of 5 years relevant working experience

.
Key Responsibiliti

• esPaid Media Managemen
• t:Manage all paid online advertisements such as Meta Ads, Google Display Network, LinkedIn Ads, and other platform
• s.Collaborate with agencies for media planning and buyin
• g.Must also be proficient in performance marketing with or without agen
• cySocial Media Management (Organic & Paid
• ):Oversee organic and sponsored social media campaigns across platform
• s.Handle community manageme
• ntManage social media tools for CMS and social media listeni
• ngContent Marketin
• g:Design and maintain a content calendar aligned with business objective
• s.Create and manage engaging content for various digital platform
• s.Ensure amplification of internal employer branding efforts through organic and paid post
• s.SEO & SE
• M:Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM
• ).Strong knowledge of PPC campaigns and keyword strategie
• s.Analytics & Reportin
• g:Utilize web analytics tools to track performance and optimize campaign
• s.Provide insights and recommendations based on data analysi
• s.Internal & External Communication Platform
• s:End-to-end management of platforms such as social media, website, and internal comm platfor

ms
Required Skills & Attribu

• tesExpertise in digital marketing strategies, tools, and tren
• ds.Strong knowledge of SEO, PPC, social media, and email marketi
• ng.Proficiency in web analytics tools (e.g., Google Analytic
• s).Ability to design and execute content marketing strategi
• es.Strong analytical skills and a data-driven minds
• et.Creative thinking and problem-solving abiliti
• es.Ability to work independently and thrive in an autonomous ro
• le.Comfortable managing multiple projects and getting hands-on with executi