D2C Growth Marketing Specialist

What Youll Do

We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.

Key Responsibility Areas

Performance Marketing

• Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
• Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV
• Manage media budgets and provide regular performance reporting and insights
• Collaborate with creative teams to develop high-performing ad concepts and formats
  
  

• Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV
• Manage TikTok Shop Ads (Product Ads, LIVE Ads, Affiliate Ads)
• Build and scale creator and affiliate programs to drive consistent sales
• Plan and execute LIVE selling campaigns, including hosts, scripts, promos, and schedules
• Track TikTok Shop KPIs including GMV, ROAS, CVR, AOV, and affiliate contribution
  
  

• Support growth initiatives on Shopee and Lazada, including campaign participation, promos, and traffic-driving activities
• Coordinate on-platform ads (Shopee Ads, Lazada Sponsored Solutions) with Commercial team to improve visibility and conversion
• Analyze marketplace performance (traffic, conversion, sales uplift) and recommend optimizations
  
  

• Analyze full-funnel performance and identify opportunities across acquisition to retention
• Run structured experiments and A/B tests across channels and formats
• Monitor trends, platform updates, and competitor activity
• Work with Commercial and Ops teams to ensure listings, pricing, and stock availability support campaigns
  
  

• At least 5 years experience in growth, performance, or D2C marketing
• Proven hands-on experience managing paid media and TikTok Shop
• Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems
• Experience with tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and TikTok Shop Seller Center
• Experience working with creators, influencers, or agency partners
• Data-driven mindset with strong analytical and problem-solving skills
• Ability to work cross-functionally and manage multiple initiatives simultaneously