Creative Services Head

Position Accountability Statement

The Creative Services Head (Senior Manager) leads and manages the end-to-end creative development and production of marketing and communication materials for the Maxicare Group — Maxicare (HMO), MaxiHealth (Clinics), and MaxiLife (Life Insurance). The position is responsible for overseeing in-house graphic artists, copywriters, and external advertising agencies to ensure timely, high-quality, and brand-aligned creative outputs across all channels.

This role balances strategic creative direction, operational efficiency, and stakeholder management to support business objectives and campaign execution at scale.

JOB DESCRIPTION Creative Leadership And Direction

• Define and drive the overall creative direction and visual standards of the Maxicare Group across print, digital, social, events, and performance marketing channels.
• Translate marketing strategies and business objectives into clear creative frameworks, briefs, and execution guidelines.
• Ensure consistency in brand voice, tone, and visual identity across all business units and campaigns.
• Champion creative excellence while balancing speed, cost-efficiency, and scalability.
  
  

Team and Agency Management

• Lead, coach, and manage in-house graphic artists, copywriters, and contractual creatives to optimize productivity and output quality.
• Establish clear workflows, turnaround standards, and performance expectations for the creative team.
• Oversee external advertising, digital, and production agencies, ensuring alignment with brand, budget, and timelines.
• Evaluate agency performance and recommend renewal, expansion, or rationalization as needed.
• Manage resource allocation between internal teams and external partners based on project requirements.
  
  

Creative Operations and Production Management

• Oversee the end-to-end creative production process — from briefing, concept development, execution, revisions, approval, to final release.
• Implement standardized creative request, tracking, and approval systems to ensure efficient delivery.
• Prioritize and balance multiple high-volume campaigns, urgent requests, and long-term brand initiatives.
• Ensure production-ready outputs meet technical, quality, and compliance standards.
• Optimize creative turnaround time without compromising quality.
  
  

Stakeholder Partnership and Advisory

• Serve as the primary creative partner of Product Marketing, Digital, Sales, Corporate Communications, and Events teams.
• Advise stakeholders on creative approaches, formats, and best practices to maximize campaign effectiveness.
• Mediate scope, timeline, and priority conflicts to protect creative quality and delivery commitments.
• Support senior leadership in strategic branding, rebranding, and reputation management initiatives.
  
  

Brand Governance and Quality Assurance

• Own and enforce brand guidelines, creative standards, and asset governance policies.
• Review and approve major creative outputs before release.
• Ensure compliance with regulatory, legal, and internal communication standards.
• Lead brand audits and creative quality reviews across platforms.
• Safeguard the integrity of brand assets and intellectual property.
  
  

Budget, Vendor, and Resource Management

• Manage creative-related budgets including agency fees, production costs, and freelance contracts.
• Coordinate with Procurement and Finance on vendor sourcing, contracting, and payments.
• Optimize spend by balancing in-house production and outsourced services.
• Forecast resource needs based on campaign pipeline and business priorities.
  
  

Innovation and Capability Development

• Drive continuous improvement in creative tools, processes, and capabilities.
• Stay updated on design, content, media, and marketing technology trends.
• Introduce scalable templates, modular systems, and automation to increase output efficiency.
• Develop succession and capability plans for the creative team.
  
  

Performance Monitoring and Reporting

• Track creative output metrics such as turnaround time, revision cycles, cost efficiency, and stakeholder satisfaction.
• Prepare periodic reports on team productivity, agency performance, and creative ROI contribution.
• Recommend process and structure improvements based on performance data.
  
  

EDUCATIONAL REQUIREMENT

Bachelor’s degree in Advertising, Marketing, Communications, Fine Arts, Multimedia Arts, or a related field.

Master’s degree or professional certifications in marketing or creative leadership is an advantage.

Experience And Training

Minimum of 7–10 years of experience in creative services, advertising, branding, or marketing communications.

At least 3–5 years in a managerial or senior leadership role handling creative teams and agencies.

Proven experience managing both in-house and outsourced creative operations.

Strong background in integrated marketing campaigns and brand management.

Experience in regulated industries (insurance, healthcare, financial services) is an advantage.

Skills Requirement – Senior Management

• Strong creative judgment and brand leadership capability.
• Excellent stakeholder management and influencing skills.
• Advanced project and resource management skills.
• Solid understanding of design, copywriting, media, and production processes.
• Financial and budget management competence.
• Data-informed decision-making and performance tracking skills.
• Ability to operate in fast-paced, high-volume environments.
• Strong coaching, mentoring, and people development skills.
• High level of professionalism, accountability, and resilience.

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