Content Program Management Lead - Associate Director

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

This role is ideal for a senior operator who thrives at the intersection of content, compliance, scale, and AI enabled workflows - and who can bring clarity, structure, and momentum to complex, cross functional environments.

Primary Responsibilities

• Own Enterprise Content Operations
• Lead the end to end program strategy and operating model for Optums content ecosystem, ensuring scalability, compliance, and measurable business impact
• Oversee delivery across content managers, creative studio, campaign teams, and legal/compliance partners
• Drive Operational Excellence
• Establish and run planning rhythms including annual and quarterly roadmaps, editorial calendars, capacity planning, and prioritization frameworks
• Facilitate intake processes, stage gates, retrospectives, and continuous improvement ceremonies
• Define and enforce clear RACI models, SLAs, and cross team handoffs
• Governance, Standards & Compliance
• Create and steward enterprise content standards including taxonomy, metadata, versioning, accessibility, brand guidelines, and HIPAA compliance
• Manage approvals, audit trails, and documentation to support regulatory and corporate governance requirements
• Modernize Content Operations with AI
• Advance AI assisted content workflows for briefing, outlining, variation, and quality checks
• Apply Responsible AI guardrails with solid human in the loop review and compliance oversight
• People, Budget & Vendors
• Manage program budgets, vendor relationships, and resourcing models
• Coach and develop a small PMO or program team, fostering a culture of accountability and operational maturity
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
  

• Bachelors degree
• 10+ years of experience in content operations, program management, or marketing operations at enterprise scale
• Practical experience applying AI in content operations with attention to Responsible AI, risk, and quality
• Proven success building governance models (RACI, SLAs, stage gates) and leading cross functional delivery across creative, marketing, and product teams
• Proven solid fluency in content infrastructure including DAM, CMS, taxonomy, metadata, and brand/compliance standards
• Proven executive level communication skills with comfort presenting KPI dashboards and leading business reviews
  
  

• Advanced degree or certifications (PMP, Agile/Lean, DAM, marketing operations)
• Experience in healthcare or other highly regulated industries
• Proven systems thinking mindset with a passion for operational excellence and intelligent automation
  
  

• Willing to work on a Hybrid set-up
• Willing to work in US Time zone