Content Lead FandB

Role Overview:

The Content Lead is responsible for leading day-to-day content planning and execution while supporting broader marketing and business objectives. This role balances hands-on creative work with team coordination, performance optimization, and close collaboration with Marketing and Strategy partners.

Key Responsibilities:

Content Planning & Execution

• Lead the execution of content initiatives aligned with established marketing and brand strategies
• Translate strategic briefs into clear creative direction for writers, designers, and producers
• Oversee content quality, consistency, and on-time delivery across channels
• Remain hands-on in content development when needed
  
  
  

• Review engagement and performance data to identify improvement opportunities
• Adjust creative execution based on feedback from Marketing and performance teams
• Support testing of formats, messaging, and visuals to improve conversion and effectiveness
• Communicate performance learnings clearly to the team
  
  
  

• Work closely with Marketing Strategists to align creative output with campaign goals
• Participate in constructive discussions around performance without defensiveness
• Provide creative input while remaining open to iteration based on data insights
• Escalate risks, trade-offs, or misalignments early and professionally
  
  
  

• Guide and support a small creative team or content contributors
• Provide clear feedback and coaching to improve execution quality
• Ensure individual contributions are recognized and communicated to stakeholders
• Foster a collaborative, motivated, and accountable team environment
  
  
  

• Maintain consistency with brand guidelines and visual standards
• Balance creative expression with data-driven objectives
• Ensure all content supports the intended audience journey and campaign goals
  
  
  

• Use AI tools to support ideation, drafting, quality checks, and production efficiency
• Follow established AI and brand governance guidelines
• Contribute to improving content workflows and processes
  
  
  

• 4–5 years of experience in content, creative, or brand-related roles
• Prior experience leading projects or mentoring junior creatives
• Working knowledge of content performance metrics (engagement, CTR, conversion support)
• Strong collaboration skills with marketing or strategy teams
• Comfortable receiving and applying data-driven feedback
• Exposure to AI tools for content or creative production is an advantage