Campaign Audience Engineering Manager

Key AccountabilitiesKeys

• Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
• Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
• Designs, executes, and documents test-and-learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
• Monitors automated triggers and evergreen campaigns, addressing any defects.
• Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
• Identifies opportunities to enhance efficiency in data-mining processes, campaign automation, and audience creation, and leads to the implementation of these improvements
• Identifies and executes test-and-learn opportunities to optimize campaign performance.
• Ensures processes are followed globally and consistently throughout team.
• Ensures legal and privacy requirements are understood and proactively managed throughout promotional efforts.
• Manages and monitors workload volume to effectively balance capacity with all incoming requests. Ensures the accuracy, consistency, and quality of all team deliverables
  
  

Education

Bachelors or Master’s degree in Marketing Sciences or similar discipline or an equivalent combination of education and work-related experience.

Experience

• 3-5 years experience, with emphasis on business and marketing analytics
• Preference given to those with areas of direct and indirect marketing, CRM and campaign management, with strongest preference to those with a background in multi-channel marketing (especially within the travel industry).
  
  

Technical Skills And Knowledge

• Demonstrated use of campaign management software (Salesforce Marketing Cloud, Salesforce Data cloud) or with aptitude to adopt new analytical software
• Proficient in SQL programming or similar scripting languages
• Effective verbal and written communication skills
• Effective problem solving
• Strong interpersonal skills with ability to collaborate in a team setting
• Ability to manage multiple tasks and work under tight deadlines
• Ability to create presentations and effectively deliver key points of information
  
  

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Dont quite meet every single requirement, but still believe youd be a great fit for the job? Well never know unless you hit the Apply button. Start your journey with us today.

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