Assistant Creative Strategy Lead

HEPMIL Media Group is a network of technology-driven media companies dedicated to enriching the lives of millions across Southeast Asia through engaging, entertaining, and culturally relevant content. Together with our passionate creators and casts, we reach millions of Millennials and Gen Zs daily through hyper-localized humor, memes, and videos.

Home to leading comedy and culture platforms such as SGAG, PGAG, and MGAG, Hepmil Philippines continues to expand its content verticals, formats, and branded storytelling capabilities. We are looking for an experienced Assistant Creative Strategy Lead to help shape the future of creator-first, culture-driven content.

The Rol

e
Were looking for a Assistant Creative Strategy Lead who knows how to turn cultural insights into ideas that earn attention—and action. This role sits at the intersection of strategy, creativity, and content, leading both people and ideas from brief to executio

n.
You are someone with advertising rigor who thinks like a creator. You understand platforms, formats, and audiences deeply, and you know how to translate strategy into scroll-stopping, shareable stories. You will lead a team while working closely with Creative Strategy, Production, BD, and Accounts to bring campaigns, shows, and content ideas to life across platfor

ms.
This is a leadership role for someone who believes the future of brand storytelling lies in culture-first, creator-led cont

ent.
Key Responsibil

ities
Creative & Strategic Lead

• ership
  Lead the development of creative strategies and concepts with a creator-first and platform-native approach across TikTok, Instagram, Facebook, YouTube, and emerging pla
• tforms.Translate brand and campaign strategies into clear content formats, narratives, and hooks that resonate with target aud
• iences.Oversee storytelling direction, narrative structure, tone, and conceptual clarity across pitches, campaigns, and content
• plans.Integrate cultural insights, trends, and platform behaviors into ideas that feel timely, relevant, and aut

hentic.
Team & Colla

• boration
  Lead and mentor a team of writers and strategists, encouraging bold thinking, ownership, and creative ris
• k-taking.Facilitate brainstorms, pitch rooms, and workshops that surface strong, executab
• le ideas.Partner closely with BD, Accounts, and Production to ensure ideas move seamlessly from pitch to post wit
• h impact.Collaborate with creators and internal teams to strategize and manage exclusive creator conte

nt plans.
Execution & Though

• Leadership
  Oversee the end-to-end creative process, ensuring high-quality output and brand c
• onsistency.Present creative strategies confidently to clients and internal stakeholders, gaining alignment
• and buy-in.Act as a thought leader by staying ahead of industry trends, platform innovations, and evolving intern
• et culture.Provide consultation and training to clients on content strategy, platforms, and the social media
• landscape.Use data and insights to inform creative decisions and refine content

strategies.
Qualifications &

• Requirements
  5+ years experience in creative strategy, content strategy, advertising, copywriting, or branded content
• development.Proven experience leading integrated, multi-platfo
• rm campaigns.Strong conceptual and strategic thinking with a creator-f
• irst mindset.Demonstrated leadership experience managing small teams or
• project pods.Excellent storytelling, presentation, and communic
• ation skills.Deep understanding of digital platforms and what content works w
• here—and why.Strong understanding of the Philippine market and cult
• ural nuances.Comfortable engaging with high-profile clients and senior
• stakeholders.Proficiency in using data and insights to inform creati
• ve direction.Strong project management skills with the ability to balance speed, quality
• , and impact.Collaborative, inspiring leader with a passion for pop culture, internet behavior, and storytel
• ling formats.Ability to work in a h