Chief Marketing Officer

A Chief Marketing Officer position has become available at a company known for its flexible working opportunities. The organization is renowned for its commitment to innovation and fosters a culture that values creativity, collaboration, and forward-thinking.

CHIEF MARKETING OFFICER

Salary: Competitive and based on experience

Location: Makati

Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, dependable, growth leadership, training opportunities, knowledgeable, generous pensions contributions

A leading financial organisation in Makati is seeking a Chief Marketing Officer to spearhead its marketing strategy and drive brand growth. This role offers the opportunity to shape the future of financial independence for millions, leveraging cutting-edge technologies and a rapidly expanding portfolio of partnerships. As Chief Marketing Officer, you will be at the forefront of building brand equity, driving customer acquisition and retention, and leading a high-performing team in an environment that values collaboration, inclusivity, and professional development. The organisation is committed to empowering customers with innovative solutions and tools, ensuring their financial needs are met conveniently and efficiently. With flexible working opportunities, generous pension contributions, and ongoing training programmes, this is your chance to make a meaningful impact while advancing your career within a supportive leadership structure.

• Lead the overall marketing strategy for a fast-growing financial services company dedicated to helping people achieve financial independence through smart digital solutions.
• Drive brand management, customer acquisition, retention, and cross-sell initiatives across multiple channels, collaborating closely with product and sales teams to launch new offerings.
• Enjoy flexible working opportunities, generous pension contributions, and access to continuous training within a collaborative and inclusive workplace focused on growth leadership.
  
  

What You'll Do

As Chief Marketing Officer based in Makati, you will play a pivotal role in shaping the organisation’s marketing direction. Your day-to-day responsibilities will involve developing robust strategies that support business objectives while identifying new avenues for growth. You will oversee the creation of compelling brand identities that resonate across all touchpoints. By managing customer acquisition campaigns alongside retention efforts and cross-selling opportunities with other departments, you will ensure sustained engagement throughout the customer lifecycle. Digital marketing oversight will be central to your remit—optimising campaigns through data-driven analysis for improved ROI. Working closely with product teams on launches and go-to-market plans will require strong inter-personal skills. Market research will inform your approach as you adapt strategies based on evolving trends. Budget management will be crucial as you track spend against performance targets. You’ll also lead communications efforts internally and externally while representing the organisation at key industry events. Building a cohesive team culture through mentoring and clear goal-setting will be essential for success.

• Develop comprehensive marketing strategies that align with organisational goals and identify growth opportunities across all marketing channels.
• Create and execute detailed marketing plans designed to build brand equity and drive measurable business outcomes.
• Oversee the development and consistent implementation of brand identity and positioning to ensure integrity across all communication platforms.
• Drive demand generation by implementing lead acquisition, conversion strategies, and optimising customer lifecycle marketing initiatives.
• Manage customer acquisition, retention, and cross-sell campaigns in partnership with key departments such as Growth and Products/Platforms.
• Supervise digital marketing campaigns including SEO, SEM, email marketing, social media engagement, analysing performance metrics to improve return on investment.
• Collaborate with product and sales teams to develop go-to-market strategies for new products, propositions, and partnerships.
• Conduct market research to understand customer needs, industry trends, and competitive landscape; use insights to inform strategic decisions.
• Develop and manage the marketing budget while tracking, reporting, and optimising spend for maximum campaign performance.
• Oversee internal and external communications including PR activities, corporate communications, thought leadership initiatives; represent the organisation at industry events.
• Build, mentor, and manage a high-performing marketing team by defining structure, roles, goals, KPIs; provide frequent progress updates.
  
  

What You Bring

Your proven expertise as Chief Marketing Officer will include deep familiarity with both traditional and digital marketing landscapes within financial services. You bring advanced analytical abilities that allow you to interpret complex data sets from digital campaigns—translating them into actionable improvements. Your interpersonal skills foster collaboration between departments such as product development or sales when launching new offerings. Experience conducting market research ensures your strategies remain responsive to changing consumer needs or competitive pressures. Budgeting acumen enables you to allocate resources efficiently while maximising campaign effectiveness. Communication prowess allows you to manage public relations initiatives seamlessly while acting as an ambassador at industry gatherings. Leadership qualities shine through your ability to build cohesive teams—setting clear expectations while nurturing talent through ongoing feedback cycles. Your commitment to inclusivity ensures every team member feels valued within a supportive workplace culture.

• Extensive experience in developing comprehensive marketing strategies that deliver measurable business outcomes within financial services or technology sectors.
• Proven ability to create detailed marketing plans aligned with organisational goals while identifying growth opportunities across diverse channels.
• Strong background in overseeing brand management initiatives including identity development and consistent execution across platforms.
• Expertise in driving demand generation through lead acquisition strategies coupled with optimisation of customer lifecycle marketing initiatives.
• Demonstrated skill in managing customer acquisition, retention, and cross-sell campaigns collaboratively with cross-functional teams.
• Advanced knowledge of digital marketing techniques such as SEO, SEM, email campaigns, social media analytics; ability to analyse metrics for improved ROI.
• Experience collaborating with product and sales teams on go-to-market strategies for new products or partnerships.
• Ability to conduct thorough market research to understand customer needs; translate insights into actionable strategic recommendations.
• Competence in developing budgets for large-scale marketing operations; track spend effectively while optimising campaign performance.
• Exceptional communication skills for overseeing PR activities; comfortable representing organisations at industry events or conferences.
• Leadership experience in building high-performing teams; adept at mentoring staff members by setting clear goals/KPIs with regular feedback.
  
  

What Sets This Company Apart

The organisation stands out as a trailblazer in financial technology by combining smart digital solutions with life insurance products that empower customers to take control of their finances. Its unique business model leverages advanced technologies for convenience—offering tools tailored to individual needs without compromising accessibility or efficiency. Rapid expansion is fuelled by strategic partnerships with major platforms as well as continual enhancement of proprietary app capabilities. Employees benefit from flexible working arrangements that accommodate personal commitments alongside professional ambitions. Generous pension contributions underscore the company’s dedication to long-term employee wellbeing. Ongoing training programmes foster continuous learning so you can grow your skills within an inclusive environment led by supportive leadership focused on communal success rather than hierarchy. The workplace culture prioritises collaboration—ensuring everyone shares in achievements while feeling connected through shared purpose: helping people achieve greater financial independence.

What's Next

If you are ready to make a lasting impact on the future of financial independence while advancing your own career within a collaborative environment, this is your opportunity!

Apply today by clicking on the link provided.



Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

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