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Marketing Manager - Wealth Management

Talentmate

Philippines

10th September 2026

2609-18721-1784

Job Description

About BDO

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Marketing Manager - HNWI serves as the primary MCG partner for assigned Wealth Management business units, leading the development and execution of marketing initiatives for HNW and UHNW clients across investment, private banking, trust, treasury, and offshore banking products. The role also supports enterprise-wide Wealth Management campaigns and the day-to-day marketing and communications requirements of the assigned business units.

Key Responsibilities

Serve as the primary MCG partner for assigned Wealth Management business units.
Develop and execute marketing campaigns aligned with business and brand objectives.
Support the growth and positioning of Wealth Management offerings across affluent, HNW, and UHNW segments.
Manage marketing projects, campaigns, and events from planning to execution.
Collaborate with stakeholders to ensure timely and effective delivery of initiatives.
Monitor campaign performance, customer engagement, and marketing spend.
Ensure compliance with audit, regulatory, and governance requirements.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
8+ years of experience related to business management, marketing and advertising
Strong strategic thinking and campaign management capabilities
Excellent communication and presentation skills, with the ability to confidently engage senior stakeholders
Proven ability to create compelling presentations and marketing materials
Solid experience in digital marketing, media, CRM, and/or user experience (UX)
Strong relationship management and stakeholder engagement skills
Demonstrated expertise in creative direction and media planning/management
Must be amenable to working onsite and be assigned to Makati or Ortigas

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BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability.

Job Details

Role Level:	Mid-Level	Work Type:	Full-Time
Country:	Philippines	City:	Makati Metro Manila
Company Website:	http://www.bdo.com.ph	Job Function:	Marketing
Company Industry/ Sector:	Financial Services

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