Digital Creative Expert

About this Position

As a Digital Creative Expert, you will play a key role in shaping how our brands connect with consumers across social media and digital channels. This position sits at the intersection of creativity, storytelling, and data-driven marketing, helping bring brand campaigns to life through engaging content and meaningful online experiences. Your work will contribute to strengthening brand awareness, increasing audience engagement, and supporting the overall digital growth strategy of the business.
Working closely with digital marketing, brand teams, creative agencies, and community management partners, you will be part of a collaborative and fast-paced environment where ideas are encouraged and innovation is valued. This role offers the opportunity to influence how our brands are perceived online, identify emerging trends and opportunities, and transform insights into compelling content that resonates with diverse audiences. Success in this position means creating impactful digital experiences that not only capture attention but also drive measurable results for the business. 

What you´ll do

• Implement and ideate creative strategies to enhance our brands social media presence and drive engagement in line with existing content strategy; Plan, coordinate, and execute social media calendar in coordination with social media lead and social media agency; Conduct research and competitor analysis to identify opportunities for differentiation and creative storytelling.
• Engage with our online community, respond to comments and messages in a timely and professional manner, and foster a positive brand image in collaboration with community management team.
• Collaborate with cross-functional teams, including digital marketing, brand marketing, production, and agencies, to create cohesive social media campaigns that align with the brands overall objectives.
• Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
• Write compelling and concise copy that communicates our brand message effectively and resonates with our target audience.
• Generate captivating and visually appealing social media content, including images, videos, GIFs, and infographics, tailored for different platforms in line with digital visual brand guidelines.
• Handle other related duties that may be assigned by superior.

What makes you a good fit

• Bachelors degree in Marketing, Digital Media, Communications, or a related field
• Minimum 3 years of experience in digital marketing, social media marketing, brand management, or a related discipline
• Proven experience in planning and executing digital campaigns, social media strategies, and content marketing initiatives
• Strong knowledge of SEO, SEM, social media platforms, content creation, and digital marketing best practices
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Power BI), CMS platforms, and marketing technology solutions, including e-commerce and marketing automation tools
• Excellent communication, project management, analytical, and stakeholder management skills, with familiarity in paid media, influencer marketing, and agency collaboration preferred
• Amenable to work on a mid-shift schedule (3:00 PM to 12:00 AM) and report on a hybrid work set-up in Ayala Avenue, Makati

Some perks of joining Henkel

• A thriving career with the Top 15 Best Workplaces in the Philippines by Great Place to Work and the Top GBS Employer in the Philippines by the Everest Group for 4 consecutive years!
• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• HMO healthcare coverage plan
• Provident Fund
• Group Life and Personal Accident Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.