CBS - PROGRAM OFFICER - GENERAL USAGE

Program Officer

JOB SUMMARY :
The Program Officers job focuses on creating, implementing, managing and monitoring usage campaigns under the cards team. These campaigns and programs are created/designed to achieve targets for credit card volume/billings based on identified strategies.

The job entails internal and external stakeholders engagement, which includes strategizing with various teams, leveraging on data insights to create campaigns and offers that will engage the banks credit card customers.

The key responsibilities of the role include:

Campaign Design & Execution:

• Data driven insights, business analytics and strategy development.
• Campaign creation designed to generate incremental volume and improve customer engagement and retention.
• Budget management and optimization. Manage and monitor, budget utilization and P&L of campaigns and strategies.
  
  

Communication & Collaboration:

• Prepare and execute campaign briefs for both internal and external agencies/departments, which includes implementation of campaign communication across channels (BTL,ATL -but not limited to Digital, Direct Communication)

• Managing key partners on campaign on-boarding and campaign negotiation.
• Launch campaign catalogue designed to inform relevant information to customers.
• Collaborate with internal stake holders on inter company business needs and dependencies to deliver agreed business objectives.
  
  

QUALIFICATIONS :

• Must have a Bachelor’s degree from a college/university and preferably a graduate of a business course.
• At least 1 year experience in Marketing, Project Management, Business/Customer Analytics in an officer/managerial level.
• We are seeking for a customer-obsessed individual who brings strong interpersonal skills, collaborative and people-first mindset.
• Knowledgeable in using of MS Office, Word, Excel, and PowerPoint.

OTHER DETAILS :

Unit: Consumer Business Sector/ Credit Card Usage & Portfolio Management Department

Rank: Junior Officer

Office Location: Metrobank Card Center, Ayala Avenue, Makati City