Social Media Executive 06N25

We are seeking a dynamic and innovative Social Media Executive to join our marketing team. As a Social Media Executive, you will be responsible for managing and enhancing the company's social media presence, aiming to increase brand awareness, drive user engagement, and align with marketing strategies. You will play a crucial role in shaping the company's voice and maintaining the brand's image across various social media platforms. With a robust understanding of the latest digital marketing trends and social media technologies, you will contribute to strategic planning and implementation of engaging content that resonates with our target audience. This position offers an exciting opportunity to collaborate with creative teams, engage with community members, and analyze data to drive continuous improvement in our social media approach.

Responsibilities

• Create, schedule, and publish content for all company social media platforms.
• Monitor social media channels for industry trends and audience engagement opportunities.
• Collaborate with designers and content creators for optimized multimedia content production.
• Develop and implement social media strategies aligned with business goals and marketing targets.
• Engage with followers, respond to inquiries, and escalate issues to appropriate departments.
• Analyze engagement metrics and derive insights for future content improvement.
• Run and manage social media advertising campaigns to boost brand visibility and engagement.
• Stay updated with the latest digital marketing trends and social media technologies.
• Generate monthly reports detailing the effectiveness of social media efforts.
• Coordinate with cross-functional teams to support larger marketing objectives.
• Ensure brand consistency and adherence to established guidelines across all platforms.
• Identify and engage with potential brand ambassadors and social media influencers.

Requirements

• Bachelor's degree in Marketing, Communications, or related field is required.
• Proven work experience as a Social Media Executive or similar role.
• Strong understanding of social media platforms including Facebook, Instagram, and Twitter.
• Exceptional oral and written communication skills ensuring clear brand messaging.
• Demonstrated ability to create engaging and visually appealing multimedia content.
• Experience with social media advertising tools and performance analysis software.
• Strong analytical skills to identify trends and insights from data metrics.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Creative mindset with attention to detail and problem-solving capabilities.