Product Planning Sr. Associate 24J25

The role of Product Planning Sr. Associate is integral in driving the strategic direction of product development and alignment with market needs. This position serves as a bridge between various departments, including marketing, sales, and product development teams, to ensure that new products are introduced effectively and meet the dynamic demands of the target customer base. The Product Planning Sr. Associate will be responsible for conducting thorough market research, analyzing trends, and understanding customer feedback to inform product strategy. The successful candidate will have a keen sense of innovation, excellent communication skills, and the ability to work collaboratively across multiple disciplines to drive product success. This role offers an exciting opportunity to influence product roadmaps and play a pivotal role in the lifecycle of product planning from conception to launch.

Responsibilities

• Conduct comprehensive market research to identify product opportunities and trends.
• Collaborate with cross-functional teams to develop product strategies and roadmaps.
• Analyze customer feedback to improve product features and user experience.
• Coordinate with marketing and sales teams to validate product positioning and strategies.
• Facilitate the creation and refinement of product requirements and specifications.
• Monitor competitive landscape to ensure competitive positioning of the products.
• Assist in the prioritization of features based on market analysis and business impact.
• Ensure alignment between product developments and organizational objectives.
• Prepare and present reports on product performance and future opportunities.
• Lead the effort into product launches ensuring all departments are prepared.
• Track product lifecycle stages and make recommendations for improvements.
• Work closely with product development teams to translate market needs into product features.

Requirements

• Bachelor's degree in Business, Marketing, or a related field is required.
• Minimum of three years of experience in product planning or related roles.
• Strong analytical skills with the ability to interpret complex market data.
• Proven ability to work effectively in cross-functional team environments.
• Excellent communication and presentation skills for diverse audiences.
• Understanding of product lifecycle management and project management techniques.
• Ability to manage multiple projects and prioritize tasks effectively under deadlines.
• Experience with market analysis and using data-driven approach for decision-making.
• Creative problem-solving skills with an innovative mindset for product development.