Product Planning Sr. Associate 19N40

The role of a Product Planning Sr. Associate is integral to the success and competitiveness of any product-focused organization. As someone working in this position, you will be expected to deeply understand market trends, customer needs, and the overarching goals of the organization. Your work will be pivotal in guiding the development and lifecycle of the company’s products, ensuring they meet the demands of the market while aligning with the strategic objectives of the company. As a senior associate, you will collaborate with various teams including marketing, development, and sales to establish a product vision, strategy, and roadmap. Your analytical skills, market insight, and creativity will be crucial to establishing a competitive advantage in the marketplace and achieving business growth objectives.

Responsibilities

• Develop and maintain a comprehensive product roadmap in alignment with business goals.
• Conduct thorough market research to understand industry trends and customer needs.
• Collaborate closely with cross-functional teams to define product vision and strategy.
• Analyze competitors' products and market conditions to identify opportunities and threats.
• Ensure product plans are effectively executed and goals are achieved on time and within budget.
• Facilitate communication between stakeholders to ensure a unified product development approach.
• Identify product development issues and work on solutions to overcome these challenges.
• Evaluate product performance and derive actionable insights for improvement and innovation.
• Assist in crafting compelling product descriptions and marketing materials for promotion.
• Guide product lifecycle management from concept through to the end of life.
• Continuously monitor product KPIs and adjust strategies as necessary to meet objectives.
• Support the development of training materials and guidance for product launches and updates.

Requirements

• Bachelor’s degree in business, marketing, engineering, or a related field preferred.
• Proven experience in product planning or related roles within the industry.
• Strong analytical and problem-solving capabilities with attention to detail.
• Exceptional communication and interpersonal skills for effective collaboration.
• Ability to interpret and analyze complex data to inform strategic decisions.
• Demonstrated ability to manage multiple projects and meet deadlines consistently.
• Familiarity with product lifecycle management tools and methodologies.