Digital Marketing Manager 04F25

The Digital Marketing Manager position is a strategic and integral part of our marketing team, pivotal in driving the online presence and growth of our brand. This role requires a highly analytical, creative, and data-driven individual who can lead the digital marketing strategy with precision and creativity. The ideal candidate will have a deep understanding of various digital channels, including social media, SEO, PPC, email marketing, and content creation. They must be capable of enhancing user engagement and optimizing the customer journey. The Digital Marketing Manager is responsible for not only developing and implementing marketing campaigns but also for providing insights to shape future marketing strategies. This is a fantastic opportunity for a marketing professional with strong leadership skills and a passion for digital innovation to make a significant impact on our organization.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet business objectives.
• Manage and optimize all digital marketing channels, including SEO, PPC, and social media.
• Oversee the development of engaging content across various digital platforms.
• Monitor and analyze campaign performance to identify opportunities for improvement.
• Collaborate with cross-functional teams to synchronize marketing efforts with company goals.
• Lead a team of digital marketing professionals and provide mentorship and guidance.
• Manage the digital marketing budget and allocate resources effectively across channels.
• Ensure that all digital marketing initiatives comply with established policies and regulations.
• Stay updated with new digital marketing trends and industry best practices.
• Work with analytics tools to provide detailed reports and performance metrics.
• Develop relationships with key stakeholders and build partnerships to enhance marketing impact.
• Evaluate emerging tools and platforms to find opportunities for innovation and automation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 5 years of experience in digital marketing management roles.
• Proven track record of successful digital marketing strategy development and execution.
• Strong understanding of web analytics tools, such as Google Analytics and SEMrush.
• Exceptional analytical skills with the ability to interpret complex data sets.
• Excellent communication skills, both written and verbal, for diverse audiences.
• Experience collaborating with creative teams and driving integrated marketing campaigns.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Demonstrated leadership skills and experience in team development and management.
• Flexibility to adapt to changing business environments and work under pressure.