Digital Ads and CRO Specialist (225-1016)

Join our dynamic marketing team as a Digital Ads and CRO Specialist, where you will play a critical role in optimizing our online advertising efforts and enhancing conversion rates. You will be responsible for developing, implementing, analyzing, and optimizing digital advertising campaigns, focusing on maximizing return on investment and boosting our brand’s online presence. Your expertise in conversion rate optimization (CRO) will help transform visitors into customers, contributing significantly to our growth strategy. Utilize your creativity and technical skills to analyze data, conduct testing, and propose enhancements across digital platforms. If you are driven by data-driven decisions and are passionate about digital marketing, this role is a perfect fit for you.

Responsibilities

• Develop and implement effective digital advertising campaigns across multiple platforms.
• Monitor and evaluate digital campaigns to maximize return on investment.
• Conduct detailed A/B and multivariate testing to improve ad performance.
• Utilize analytics tools to assess campaign performance and growth opportunities.
• Design and optimize landing pages to boost conversion rates and user experience.
• Collaborate with cross-functional teams to align digital strategies with company goals.
• Analyze user behavior to enhance digital content engagement and conversions.
• Stay updated with industry trends and best practices in digital marketing.
• Manage and control advertising budgets to ensure cost-effective spending.
• Develop comprehensive reports with insights and recommendations for strategy improvements.
• Identify target audience segments and design campaigns to effectively reach them.
• Ensure all digital ad content aligns with branding and marketing guidelines.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing with a focus on ads and CRO.
• Strong knowledge of Google Analytics, Google Ads, and social media ad platforms.
• Experience with A/B testing and other testing methodologies to optimize campaigns.
• Excellent analytical skills with the ability to interpret and make data-driven decisions.
• Exceptional organizational skills and the capability to manage multiple projects effectively.
• Strong verbal and written communication skills to articulate marketing strategy.