Social Media Associate

The Social Media Associate is responsible for the day-to-day management and execution of clients social media activities across multiple platforms. This role oversees content publishing, community
management, social listening, crisis monitoring, performance reporting, and trend monitoring to ensure
timely and effective social media operations. The Social Media Associate collaborates with clients and
cross-functional teams to execute campaigns, monitor brand conversations, support influencer
identification, and deliver accurate reporting and operational excellence.

Job Description:

Social Media Management

• Manage the day-to-day operations of assigned social media accounts across multiple

platforms.

• Schedule and publish approved content according to the content calendar.

Ensure all published content aligns with brand guidelines, campaign objectives, and

platform best practices.

• Monitor content quality, accuracy, and timeliness.

Community Management

• Monitor social media channels for comments, messages, reviews, and mentions.

Respond to customer inquiries and engage with online communities within agreed service

level agreements (SLAs).

• Escalate customer concerns or sensitive issues to appropriate stakeholders when

necessary.

• Foster positive brand engagement through timely and professional interactions.

Crisis Management

• Monitor conversations for potential reputational risks and emerging issues.
• Identify, document, and escalate potential crises following established protocols.
• Support crisis response efforts by coordinating with clients and internal stakeholders.
• Track post-crisis sentiment and provide insights for future improvements.

Social Listening & Trend Monitoring

• Monitor online conversations, brand mentions, competitors, and industry discussions.
• Identify emerging consumer trends, viral conversations, and cultural moments relevant to clients.
• Provide actionable insights based on social listening findings.
• Support campaign ideation using audience and market intelligence.

KOL / Influencer Support

• Identify relevant Key Opinion Leaders (KOLs), creators, and influencers based on campaign objectives.
• Conduct preliminary research on influencer profiles, audience relevance, and engagement.
• Provide recommendations to support influencer marketing initiatives.

Analytics & Reporting

• Prepare regular reports covering page performance, content performance, community management metrics, audience growth, engagement trends, and social listening insights.
• Analyze campaign performance and identify optimization opportunities.
• Present insights and recommendations to internal teams and clients.

Cross-Functional Collaboration

• Coordinate with other teams for updates, deliverables, timelines, and approvals.
• Support integrated marketing initiatives through cross-functional communication.
• Ensure deliverables are completed accurately and on schedule.

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