North American Sales Director

The Position: North American Sales Director

The North American Sales Director leads the company’s branded sales business in the United States and Canada. This includes key retail partners, independent distributors and specialty accounts. This position reports to the Global VP of Sales, who is a member of the Leadership Team.

Who We Are

Pushing boundaries to redefine the future of hydration, HydraPak creates innovative equipment that stands up to the most demanding uses. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for twenty-five years. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted hydration partner for athletes worldwide.

The company serves athletes directly and also as a trusted partner of major brands in the active Outdoor Recreation industry, incorporating our hands-free hydration reservoirs and soft flasks into hydration backpacks and running vests. HydraPak also operates as Bottle Bright®, the natural and effective cleaning tablet and our branded hydration products are available at specialty stores worldwide.

Our Company Values: ATHLETE

Our values are top of mind in everything we do, we expect all candidates to embody them throughout their tenure with HydraPak and beyond.

Advocates - We are a customer-focused company. We think about the challenges our customers face and make them our top priority.

Team Players - Teamwork makes the dream work. We collaborate and focus on the overall success of our customers and our company. We all unload the container and collaborate without ego.

Honest - Were committed to moral principles and having high integrity. Our handshake is our word. We strive to do the right thing, even when no one else is paying attention.

Long View Thinkers - Were focused on where we want to go, and what we have to do today to meet tomorrows goal. From our team members to customers, we recognize that long-lasting, authentic relationships are the key to our continued growth and success.

Entrepreneurs & Innovators - We are the experts in our category and craft. We dont settle. We create new products and services and improve on whats already been done.

Tolerant & Respectful - The Golden Rule drives us. We value the importance of diversity in work, play and life. We bring our whole selves to work. We treat everyone with respect and dignity.

Eco Conscious - We believe in protecting, preserving, and providing access to the communities where we work and play. We endeavor to reduce our environmental impact on the earth and its resources.

Who You Are

You are based in Colorado and have solid experience working in the outdoor, bike, or run markets across the country. You have a strong network and a deep understanding of the national and specialty outdoor business that will allow you to make an immediate impact. Youre ready to apply this expertise to a brand with significant growth opportunities in front of it. You know the products in these categories and recognize the value they bring to athletes of all levels and are eager to become a hydration expert.

Responsibilities

Overall Management

• Oversee and manage the North America sales team (US and Canada), ensuring alignment with HydraPaks overall sales objectives.
• Direct management of select NA Strategic Accounts and a team of internal sales managers as well as management of independent rep agencies.
• Set sales goals, monitor performance, drive accountability, and ensure that regions and key accounts meet or exceed their targets.
• Manage and address end to end sales success interaction with cross functional, departments (marketing, operations, CX/DX, product)
• Own seasonal GTM tool builds including sales programs, VTA management, data analysis, product pricing input, commercial input to R&D team, marketing connectivity to sales initiatives.
• Own the elevation and execution of the B2B platform to ensure maximization of order submission, processing, and tracking to our specialty account network. Leverage B2B platform to drive incremental interaction with accounts centered around customer service and constant sales driving strategies.
• Manage the custom design service we offer with a focused approach to leverage for incremental sales and growth of inline business with retailers.
  
  

Pricing & Distribution

• Develop national pricing strategies and sales programs in collaboration with finance and product teams.
• Oversee distribution channels – Strategic, Specialty, Custom – ensuring timely product delivery and availability across different regions.
• Ensure retail distribution in skus and accounts is positioned to capitalize on all brand marketing efforts into sales.
• Direct revenue and management ownership of our defined North America strategic accounts.
• Launch business into national sporting goods retailers of choice. DSG, Scheels, Academy, etc…
• Research and identify new business opportunities, retail partners, and distributors in the US and Canadian markets.
• Expand presence in relevant categories.
• Conduct market analysis to ensure product-market fit in various regions across the US
  
  

Relationship Management

• Own executive level relationships and business development strategies at all North America strategic accounts; including hosting annual top to top meetings focused on business development, alignment of successful KPI’s, and address any business challenges to growth.
• Foster collaboration between sales, marketing, product development, and customer service teams.
• Build and/or maintain strong relationships with US retail partners, key accounts and distributors.
• Negotiate contracts, terms, and agreements with partners to ensure mutually beneficial outcomes.
• Own all interactions and management of independent rep groups including; onboarding, commissions, reporting, dealer resources, B2B, samples, key regional accounts, and business development.
• Ensure independent rep groups elevate HydraPak’s level of customer service at all times. Maintain involved relationships with rep owned key regional accounts to ensure maximum service and sales growth potential maintains top priority.
  
  

Data & Reporting

• Track and analyze US sales performance, reporting on key metrics such as revenue, market share, and profit margins.
• Use sales data to forecast future performance and adjust strategies accordingly.
• Monitor financial performance and budget allocation for national sales efforts.
• Be an expert and train the sales dept to read, analyze, and utilize sales data to further the business and become a true data expert to our retail partners.
• Work in tandem with our sales and operations team to produce and maintain intuitive sales reporting with 100% confidence in integrity and is informative to SLT at any time requested.
  
  

Product Launches & Marketing Collaboration

• Collaborate with marketing teams on product launches and promotional campaigns in the US market.
• Provide feedback to product development teams on US-specific needs, consumer preferences, and performance of current product lines.
• Collaborate with marketing teams to drive online traffic, optimize the customer journey, and maximize conversions in US and Canadian markets.
  
  

Travel & Events

• Represent HydraPak at national trade shows, exhibitions, and conferences.
• Travel frequently (25-30%) to meet with partners, distributors, and customers.
• Own all sales aspects of prep, set up, and execution at sales trade shows and buying group shows.
  
  

Experience And Qualifications

Education & Training

• Bachelors degree in business, communications, or related field required, or equivalent experience.
  
  

Experience

• Minimum 10 years of sales or business development experience with product and category management; prior experience with major accounts or independent sales representative management is beneficial. Outdoor industry experience required
• Proficient in Excel, Word, Gmail/Outlook
• CRM software (Zendesk) and ERP knowledge preferred
  
  

Skills & Aptitudes

• Excellent communication and presentation skills.
• Strong organizational and leadership skills to maintain a high level of execution.
• Ability to hold team members accountable for achieving excellent results.
• Must be motivated and able to make decisions independently.
  
  

Qualifications

• Current drivers license with good driving record
• Current passport and ability to travel internationally without restrictions
• Ability to work flexible hours to meet the needs of communicating with global teams
• Ability to travel up to 30 percent to visit customers, attend events, and attend trade shows both internationally and domestically
  
  

Compensation And Benefits

This is a full-time position based in our Longmont, CO office Monday-Thursday with Fridays remote eligible. Pay range for this position is $140,000-$155,000 annually, based on the individuals experience and qualifications. This role includes an annual bonus of up to 10 percent plus a performance-based bonus accelerator. HydraPak offers up to 120 hours of Paid Time Off in the first year of service, 11 paid holidays, a range of insurance benefits including medical, dental, vision, disability, and life, starting the first of the month following a 30-day waiting period, and a 401(k) plan with company match of up to 3.5 percent after 90 days

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