Commercial Strategic Planning Manager

The Commercial Strategic Planning Manager is accountable for driving revenue growth and margin quality across the human and animal probiotics portfolios through Growth Revenue Management (GRM), pricing strategy, and go-to-market execution. The role focuses on translating market, customer, and cost insights into commercial actions, not financial reporting.

This is a commercial ownership role, partnering closely with Sales and Marketing to shape pricing, portfolio, and launch strategies across FMCG-style channels.

Key Responsibilities

Growth Revenue Management & Go-To-Market

• Own Growth Revenue Management levers including pricing architecture, mix, pack–price architecture, promotions, and channel strategy.
• Lead go-to-market and launch pricing strategies for new products, ensuring alignment with portfolio positioning and customer value propositions.
• Develop and govern pricing corridors by market and channel, balancing competitiveness, margin, and brand positioning.
• Support Sales with customer-level pricing logic, trade-offs, and scenario-based decision support.

Commercial Planning (Action-Oriented)

• Lead commercial planning focused on volume, value, mix, and channel performance, not pure budget control.
• Translate pricing and cost assumptions into practical demand and revenue plans.
• Identify pricing leakage, mix dilution, and execution gaps, driving corrective commercial actions.

Market, Customer & Channel Insight

• Analyse shopper, customer, and competitive dynamics across FMCG and adjacent channels (retail, practitioner, veterinary, B2B).
• Build market- and species-specific value propositions that enable price discipline and differentiated go-to-market strategies.
• Convert scientific and regulatory inputs into clear commercial implications for pricing and activation.

Performance Management & Analytics

• Own commercial performance dashboards using Power BI, tracking revenue, price, mix, margin, and forecast accuracy.
• Deliver insight-led storytelling, not static reports, to support commercial decision-making.
• Build scenarios and sensitivity analyses to support pricing, investment, and channel choices.

Cross-Functional Collaboration

• Act as a commercial partner to Sales, Marketing, Supply Chain, Finance, CD&D, and Regulatory to ensure strategies are executable in-market.
• Bridge strategy and execution in regulated FMCG environments.

Success Measures

• Revenue growth and improved price/mix quality.
• Effective go-to-market execution with high pricing compliance.
• Clear commercial decision frameworks adopted by Sales and Marketing.
• High-impact Power BI dashboards used in commercial forums.

Experience & Skills

Essential

• Experience in Growth Revenue Management, pricing, or go-to-market strategy within FMCG, nutrition, supplements, or animal health.
• Hands-on experience using Power BI to build and manage commercial performance dashboards.
• Strong understanding of pricing, mix management, and channel economics.
• Ability to turn complex data and science into clear commercial actions.
• Influential stakeholder management in cross-functional environments.

Desirable

• Experience in probiotics, microbiome, functional nutrition, or animal health.
• Exposure to multi-market or international pricing environments.