Branding Efficiency Lead

Department: Revenue&Marketplace Efficiency

Location: Cyprus

Description

We are looking for a strategic and data-driven Branding Efficiency Lead to define and scale our driver branding strategy across international markets. You will own the lifecycle of branded vehicles - from selecting the right cities and vehicles to optimizing the ROI of branding incentives.

Your mission is to transform branding from a static marketing tool into a high-efficiency driver retention and activity lever. You will act as the business owner for branding performance, ensuring that every dollar invested in a branded vehicle delivers measurable impact on supply availability and brand awareness.

Key Responsibilities

Strategic Leadership

• Contribute to global branding strategy, objectives, and KPIs.
• Develop methodologies for selecting target countries, cities, and drivers
• Lead the target-setting process for branded vehicle counts (active and new) across international regions.

Performance & Efficiency (ROI)

• Build and own the framework for evaluating branding ROI, comparing its effectiveness against other marketing tools and driver incentives.
• Optimize branding incentives to improve elasticity and supply retention.
• Conduct regular performance audits in active cities to identify growth levers and cost-optimization opportunities.

Incentives & Operations

• Design and optimize branding incentive mechanisms
• Standardize and streamline operational processes (calculation, rollout, tracking, evaluation)
• Develop decision frameworks for selecting incentive tools based on market conditions
• Own budget tracking and optimization jointly with Finance and regional teams

Product & Operations Management

• Act as the business owner for product developments related to branding
• Build and prioritize a product backlog to enhance branding efficiency
• Analyze impact of branding on driver activity, retention, and marketplace balance
• Design and test driver motivation tools across different market scenarios to build a robust "decision flow" for regional teams.

Cross-Functional Collaboration & Communication

• Lead alignment across Branding, Marketplace Efficiency, Product, Finance, and Operations
• Facilitate decision-making on market selection, investment levels, and execution models
• Facilitate quarterly forecasting and budgeting cycles in partnership with the Finance team.
• Prepare structured performance reviews and insights for senior stakeholders to drive data-driven investment decisions.
  
  

Experience & Education

• 2–5 years of experience in Strategy, Operations, Economics, or Marketing Analytics within a high-growth tech platform (Ride-hailing, Food Delivery, or E-commerce preferred).
• Bachelor’s or Master’s degree in Economics, Mathematics, Business, or a technical field.
• Strong analytical background (ROI modeling, large datasets, SQL/Excel; Python is a plus)
• Project Management skills: proven success in managing multi-stakeholder projects in fast-paced, ambiguous environments.
• Experience with incentives, pricing, or unit economics
  
  

Job Benefits

• Stable salary, official employment;
• Health insurance;
• Hybrid work mode;
• Relocation package offered for candidates from other regions;
• Access to professional counseling services including psychological, financial, and legal support;
• Discount club membership;
• Diverse internal training programs;
• Partially or fully payed additional training courses;
• All necessary work equipment.

---