Brand Specialist

Brand Management

• Develop and implement brand strategies for GoPrimes product and service brands
• Ensure brand guidelines are consistently applied across all platforms and customer touchpoints
• Control the overall brand messaging to influence a positive public perception.
• Localize and adapt global branded content to fit regional market trends and cultural nuances .
• Initiate efforts to promote brand growth, uplift sales, and increase market penetration.
• Serve as the primary steward for the assigned brand(s) under GoPrime and its manufacturer partnered brands.
  
  

• Spearhead the creation of marketing campaigns and projects for brand-building and awareness, customer trust and satisfaction, sales promotion and lead generation, and related activities.
• Collaborate with GoPrimes in-house agency of Digital, PR & Events, and Creatives teams for the efficient creation and effective utilization of branded materials and assets .
• Oversee the on-ground execution of sales and marketing activities for both ATL and BTL efforts.
  
  

• Internal - Facilitate the day-to-day coordination among involved departments.
• External - Act as the liaison between the Marketing Team and our partnered brands.
  
  

• Maintain up to date industry knowledge on Solar & Renewable Energy, Portable Power Stations, Batteries and Inverters, and other congruent markets to the EPC (Engineering, Procurement, Construction) and Distribution & Retail sectors .
• Conduct regular competitive scans to generate actionable insights on sales and marketing trends and the best practices of directly competing brands.
  
  

• The candidate should possess a keen sense for branding aspectsincluding targeting and positioning, pricing and promotions, visuals, messaging, storytelling, and execution stylesin order to effectively steer marketing efforts; this requires a strong grasp of marketing principles that drive business direction in an early adopter market.
  
  

• Sound judgement as the person-in-charge for overseeing the production and quality assurance of all branded assets, both digital and physical, before they get published or released.
  
  

• Ability to collaborate with and manage the requirements of different parties; carrying oneself well and representing the company and its brand(s) as needed Lastly, the Brand Specialist is ideally:
  
  

• Graduate of a 4-year diploma course in Marketing, Advertising, Mass Communications, Public Relations, Communication Research, Business Administration, Economics, or any related field.
• Extra-curricular projects and organizational affiliations pertinent to Marketing, Promotions, Production, and Branding is a plus.
  
  

• Trained with 1-3 years of industry experience in Energy, Construction, Manufacturing, Logistics, Automotive, Technology, Electronics, Consumer Goods and Services, or any related field.
• Proven record in a Brand Management and/or a Marketing Specialist role, or their equivalent positions within a company. A working background of Client-Agency dynamic is preferred, but not required.
• Proficient in Microsoft Office, Google Workspace, and database and calendar management. Familiarity with metrics and measurement tools, and any Customer Relations Management (CRM) software is a plus.
• Able to pass a skill test after the initial interview.