Marketing Associate

Department

GENSAN_Marketing Ops

Employee Type

Probationary

Job Responsibilities

• Supports the implementation of marketing strategies and compliance initiatives while managing specific campaigns and promotional activities to drive brand awareness and customer engagement.
• Plan, develop, and manage marketing campaigns to enhance brand visibility and player engagement.
• Create compelling content and promotional materials across multiple channels.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Coordinate logistics and execution of events and promotional campaigns.
• Monitor and analyze campaign performance; provide insights and recommendations for improvement.
• Maintain and track inventory of marketing materials and merchandise.
• Manage SMS/Text Blast communications, including announcements of promos, operating hours, and special events.
• Design marketing collateral (e.g., posters, end-bank layouts, ETG screen content, and signage).
• Maintain and update the Facebook social media calendar.
• Draft and schedule social media posts (captions and graphics); respond to messages and comments.
• Research trends in casino-related design and apply creative updates to marketing visuals.
• Prepare and process documents such as Cash Advance Requests, Program Liquidations, and Post-Activity Assessments.
  
  

• College Graduate
• Must be able to maintain internal and external confidentiality.
• Must be able to work with minimum supervision.
• Must possess excellent communication skills and ability to interact with customers and employees in a positive manner.
• Must be able to understand, speak, read and write in English.
• Must be able to convert credits into Peso amounts by using basic math; add, subtract, multiply and divide.
• Must have basic computer skills.
• Preferably with experience in Content Creation – Basic design skills (Canva or Photoshop), caption writing, and layout sense for posters or social media.
• Preferably with experience in Social Media Management – Experience in handling Facebook pages, planning content calendars, and responding to messages.