AI Creative Director

Our Company – PlaySTUDIOS VIETNAM

As part of the US-headquartered playSTUDIOS family, playSTUDIOS Vietnam unites technology, creativity, and global talent to create fun and meaningful entertainment for millions of players.

We are backed by world-class partners and guided by leaders with a long track record of shaping successful game franchises.

Our rapid growth brings exciting challenges and endless opportunities for those who love to build, optimize, and innovate. Here, you’ll find the stability of an established business, the rewards of competitive compensation and great benefits, and the thrill of contributing to products that reach a global audience.

Were thrilled to share:

• Our website and portfolio game: https://www.playstudios.com/
• Our Vietnams Facebook page: https://bom.so/A6A5VO
• Our Vietnams LinkedIn page: https://bom.so/04caqr
  
  

About The Role

The AI Creative Director is responsible for leading the AI-driven creative production strategy, leveraging generative AI and automation to scale LiveOps and marketing content.

Working cross-functionally, this role aims to increase creative output while maintaining quality and consistency, ultimately enabling faster, more efficient, and cost-effective content production through AI-assisted workflows.

Responsibilities

• AI-Driven Creative Strategy
• Define the studio’s AI-driven creative production strategy across all harvest and sustain titles.
• Identify opportunities where AI can significantly improve the production of LiveOps assets, promotional content, and player engagement materials.
• Establish scalable workflows for AI assisted creative production.
• AI-Assisted Content Production
• Lead the adoption of generative AI tools for the creation of marketing assets, CRM variants, promotional visuals, and in game creative materials.
• Define best practices for AI assisted asset generation across the studio.
• Ensure AI generated content maintains high creative quality and brand consistency.
• Creative Automation and Efficiency
• Identify opportunities to automate repetitive creative production tasks.
• Collaborate with automation engineers and the platform teams to integrate AI-driven creative pipelines.
• Help scale the production of LiveOps content without increasing team size.
• Cross-Team Collaboration
• Work closely with game teams and LiveOps teams to support ongoing promotional events and content needs.
• Partner with the playAI to integrate emerging AI capabilities into creative workflows.
• Collaborate with product, CRM, and marketing stakeholders to align creative output with engagement and monetization goals.
• Creative Governance and Quality Standards
• Establish guidelines for responsible AI use in creative production.
• Maintain strong creative standards across all AI assisted assets.
• Ensure generated content aligns with brand identity, player expectations, and product positioning.
• Measurement and Continuous Improvement
• Track the performance of AI generated assets on engagement, retention, and monetization metrics.
• Continuously refine AI workflows based on creative performance and operational efficiency.
• Identify new tools and technologies that can improve creative output and workflow efficiency.
  
  

Qualifications

Must have:

• 8+ years of experience in creative production, digital art direction, or creative leadership.
• Strong experience leading creative teams in gaming, digital products, or consumer applications
• Proficient in both written and spoken English
• Familiarity with generative AI tools for image, video, and creative content generation.
• Strong understanding of player engagement, LiveOps content, and promotional asset production.
• Experience establishing creative standards and workflows across teams.
  
  

Nice to have:

• Experience working in mobile games, LiveOps environments, or player engagement teams.
• Experience integrating generative AI tools into creative pipelines.
• Familiarity with creative automation workflows and asset production tooling.
• Experience working with marketing, CRM, or monetization teams.
• Interest in emerging AI technologies and their application to creative production.
  
  

Benefits And Perks

• Global Collaboration: Work directly with a diverse international teams from Hong Kong, Singapore, Israel, Serbia, the US, and more.
• People‑centered Culture: Where individual effort, shared dedication, and true teamwork come together to craft games of outstanding creativity, aesthetic value, and entertainment quality.
• Growth & Learning: Unlock unlimited growth opportunities through English classes, an online learning platform, specialized technical training led by global experts, and the opportunity to have hands-on experience with game products reaching up to 100 million players worldwide.
• Comprehensive Healthcare: Receive Bao Viet Premium healthcare coverage of up to 1.2 billion VND/person/year for yourself, plus attractive coverage for all your dependents.
• Insurance & PIT (Personal Income Tax): Receive 100% salary during probation, with full Social, Health, and Unemployment Insurance from day one. All compulsory insurance is fully covered by the company — you only contribute Personal Income Tax.
• Reward & Recognition: 13-month salary/year; performance-based bonus; discretionary bonus; attractive employee referral bonus program.
• Flexible work time: Work Monday to Friday with two remote days (Tuesday and Wednesday). No attendance tracking — we focus on performance management rather than time management.
• Annual & Sick Leave: Annual leave of 15 days in the 1st year, 17 days in the 2nd year, and 20 days from the 3rd year onwards, plus 5 days of sick leave per year.
• Perks & Comforts: Fresh, delicious, free meals served daily; high-end workstation with laptop and monitors provided; and an equipment allowance of 4,500,000 VND to choose your preferred keyboard, mouse, headset, and more.
• Engagement: Enjoy charity initiatives, team-building, company trips, year-round events, and company-supported clubs like board games, badminton, soccer, and ping pong.
• Other benefits: Financial support for sickness or funeral (up to 2,000,000 VND/person), and for birthday, marriage, childbirth, or public holidays (up to 500,000 VND/person).

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