Digital Marketing Specialist

We are seeking a detail-oriented and results-driven Marketing Specialist to oversee the execution of multi-channel marketing campaigns. This role is ideal for someone who thrives in fast-paced environments, loves managing timelines and deliverables, and has a passion for turning strategic marketing plans into impactful, measurable results.

Responsibilities

• Execute marketing campaigns across digital, social, email, paid media, and traditional channels to drive brand awareness, engagement, and conversion.
• Collaborate with cross-functional teams (creative, content, product, sales, and analytics) to ensure timely and cohesive campaign delivery.
• Coordinate campaign assets including copy, creative, and targeting parameters ensuring all materials align with brand standards and campaign objectives.
• Set up, launch, and monitor campaigns in platforms such as Meta Ads, Google Ads, LinkedIn Campaign Manager, or marketing automation tools (e.g., HubSpot, Marketo).
• Track and report on campaign performance, providing insights and recommendations for optimization.
• Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery.
• Support A/B testing and continuous improvement of campaign elements such as messaging, creative, and targeting.
• Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.) and brand guidelines across all executions.
  
  

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 24 years of experience in marketing campaign coordination, execution, or digital marketing.
• Strong understanding of marketing channels (email, paid media, social, content, web).
• Hands-on experience with marketing tools such as Google Ads, Meta Business Suite, HubSpot, or similar platforms.
• Excellent project management and organizational skills, with a keen eye for detail.
• Analytical mindset with the ability to interpret campaign data and drive actionable insights.
• Strong written and verbal communication skills.
• Experience with A/B testing and marketing automation.
• Familiarity with analytics tools such as Google Analytics
• Basic understanding of SEO and content marketing principles.
• Ability to manage multiple campaigns and priorities simultaneously.