Email Marketing Specialist Lead Generation Homeowner Financial Services

Schedule:

• Mondays to Fridays, 8:00 am to 5:00 pm, Pacific Time
• There might be some flexibility with the start and stop times.

Position Overview:

We are seeking an experienced Email Marketing Specialist who understands the unique compliance, performance, and delivery challenges of lead generation within the homeowner financial services space. The ideal candidate has hands-on experience managing ESPs that are friendly toward high-volume lead generation, optimizing IP reputation, improving inbox deliverability, and crafting conversion-focused messaging.

This role will focus on monetizing our in-house database of millions of homeowner records while managing real-time and drip email campaigns designed to engage, convert, and maximize revenue across our verticals.

Key Responsibilities:

Campaign Management

• Develop, deploy, and optimize daily and drip email campaigns for multiple lead verticals (home refinance, windows, roofing, solar, etc.)
• Implement auto-responders for real-time leads to ensure timely engagement and maximize conversion
• Segment audiences based on data attributes (loan type, home ownership, credit score, etc.) to personalize campaigns and improve engagement

Deliverability & ESP Management

• Select and manage ESPs known to be lead-gen friendly (e.g., Ongage, SMTP.com, Mailgun, etc.)
• Warm up new IPs, monitor sender reputation, and troubleshoot deliverability issues
• Ensure consistent inbox placement and compliance with CAN-SPAM and TCPA guidelines

Creative & Messaging

• Collaborate with design and content teams to develop compelling subject lines, creative, and CTAs tailored for homeowner financial products
• A/B test messaging, layout, and send times to maximize open and click-through rates

Analytics & Optimization

• Track campaign performance metrics (CTR, open rates, conversion, revenue per send, unsubscribes, etc.)
• Measure ROI by lead vertical and continuously optimize campaigns for performance and profitability
• Report weekly and monthly on campaign outcomes, insights, and optimization recommendations

Collaboration

• Work closely with affiliate and media buying teams to align messaging and ensure consistent consumer journeys across channels
• Coordinate with compliance and operations teams to ensure all messaging adheres to state and federal regulations

Requirements:

• 3–5+ years of hands-on email marketing experience in lead generation or performance marketing
• Proven experience managing high-volume campaigns (hundreds of thousands to millions of sends per day)
• Strong understanding of ESP platforms and SMTP/IP warming strategies
• Deep knowledge of deliverability optimization, list hygiene, and spam trigger avoidance
• Experience setting up drip campaigns, real-time responders, and CRM automations
• Analytical mindset with proficiency in performance tracking and ROI optimization
• Working knowledge of HTML email design, data segmentation, and A/B testing tools
• Understanding of compliance requirements (CAN-SPAM, TCPA, CCPA)
• Strong organizational skills and ability to manage multiple campaigns and deadlines

Preferred Experience

• Background in homeowner-focused verticals (refinance, windows, roofing, siding, bath)
• Familiarity with affiliate-driven traffic and lead monetization models

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which include pre-screening assessment questions, a technical check of your computer, and a voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.

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