Marketing Manager

WorkMatePro connects small to medium-sized businesses in Western Australia with a skilled pool of professionals in the Philippines. We support Australian companies by building reliable, full-time remote teams and managing recruitment, payroll, HR, and infrastructure—creating stable, long-term opportunities for talented professionals while allowing businesses to focus on growth.

Copywriting & Content Leadership

• Write clear, compelling, and on-brand copy across all channels, including website, social media, brochures, blogs, email campaigns, and paid advertising


• Own and manage the content and blog calendar to support SEO, demand generation, and conversion goals


• Direct and collaborate with designers, videographers, and creative partners to produce high-quality content


• Maintain tone-of-voice consistency across all external and internal communications

Brand & Marketing Strategy

• Own the development, execution, and evolution of the company’s brand (verbal and visual)


• Ensure brand consistency across digital, print, and internal materials


• Lead marketing strategy, campaign planning, and messaging in alignment with business objectives


• Translate company goals into clear, executable marketing initiatives

Performance Marketing & Technical Oversight

• Plan, launch, manage, and optimise paid advertising campaigns across platforms such as Meta, Google, and LinkedIn


• Conduct testing and optimisation to improve conversion rates and cost efficiency


• Track, analyse, and report on marketing performance, including cost per lead, lead quality, and ROI


• Provide clear briefs and direction to SEO specialists and technical partners on structure, content, and intent


• Confidently manage marketing tools, including ad platforms, analytics dashboards, and CMS systems (e.g., WordPress)

Execution & Systems Management

• Manage and update the company website (WordPress), including landing pages, content updates, and optimisations


• Maintain and improve company brochures (print and digital) in collaboration with designers


• Create, manage, or oversee social media content and scheduling


• Write or edit internal documents, templates, and emails to ensure brand alignment

Leadership & Accountability

• Own the marketing function end to end: strategy, execution, reporting, and results


• Act as the brand guardian and voice of the company across teams


• Lead through action with a hands-on, results-driven approach


• Take full accountability for marketing outcomes, not just activity

• 
  

  Expert-level copywriting experience (non-negotiable)

  
  


• 
  

  5+ years of experience in marketing roles with demonstrated success in lead generation and brand development

  
  


• 
  

  Strong experience with:

  
  


• 
  

  Paid digital advertising (Meta, Google, LinkedIn)

  
  


• 
  

  CMS platforms (e.g., WordPress)

  
  


• 
  

  SEO best practices

  
  


• 
  

  Technically confident and comfortable working inside ad accounts, analytics tools, and CMS platforms

  
  


• 
  

  A true doer — comfortable writing, publishing, testing, and optimising

  
  


• 
  

  Strong understanding of branding, positioning, and messaging

  
  


• 
  

  Excellent time and priority management across multiple initiatives

  
  


• 
  

  Bonus: Experience working closely with sales teams or in a revenue-focused environment

  
  


• 
  

  Bonus: Experience in a small business, startup, or entrepreneurial setting