TikTok Shop Growth Manager

Job Description

FOLQS is a fast-growing D2C supplement brand in the United States (colostrum + beef organs). TikTok is our next major growth channel - we're hiring one person to own the entire account end-to-end: TikTok Shop affiliates, creator partnerships, influencer outreach, and the content pipeline that feeds it all.

What You’ll Own

The overall TikTok Shop growth strategy, including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media

Build, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management

Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales

Run Folqs organic strategy: trends, cadence, community

FTC‑compliant creator briefing

Performance reporting: GMV, attributed orders, CAC, creator ROI - not vanity metrics

Affiliate platform ops (Social Snowball / GRIN / Aspire or equivalent)

You Are

3‑5+ years in TikTok creator/affiliate/influencer roles for D2C e-commerce brands or D2C agencies

You've personally run a TikTok Shop affiliate program with measurable GMV

Fluent in TikTok Creator Marketplace + one platform (Social Snowball / GRIN / Aspire / Modash / Insense)

Volume operator — 50+ creators/month outreach, with reply‑rate data

Strong written English (you brief creators and run outreach)

Performance‑minded - you measure work in conversions and GMV, not followers

You live and breathe AI tools - daily use for outreach, briefs, content ideation, ops.

Coachable - you work alongside the founders

Bonus: Spark Ads / whitelisted content workflow experience, existing creator network in supplement/wellness/beauty, FTC compliance basics

Schedule

Fully remote. Minimum 6‑hour overlap with US Eastern Time (10am–4pm ET).