Brand Manager

Join us as Brand Manager

Function: Marketing

Reports to : Category Head - Household Cleaning & Premium Fabric Care

Scope: Local Markets

Location: Mireka Tower, Havelock

Terms & Conditions: Fulltime

Job Purpose

This role exists to bring our purpose-led innovation to life with work that you do creating a better business and a better world. You’ll be part of a team that believes in doing work that matters — for people and the planet. As the Brand Manager you will solely be responsible for driving and delivering agreed brand objectives. You will work closely with cross functional teams to ensure all plans for brand promotion, innovation, brand budgets etc. are in place and work closely with external agencies in developing and landing advertising strategies for your brand.

Key Responsibilities

• Review and agree brand objectives and prepare volume, value, and margin forecasts.
• Achieve agreed annual contract brand volumes, underlying volume growth, trading contribution and market shares.
• Lead the process of brand development, using relevant tools, in line with category strategies.
• Develop company-wide deep understanding of market dynamics and consumers, with support from relevant department and third-party agencies.
• Develop distinct advertising employing Unilever prescribed systems and procedures.
• Ensure that category/brand media plans are in place and adhered to.
• Train and develop subordinates to raise their skills, competencies, and potential for future progress.
• Lead the process of deploying innovations on time in full in the marketplace.
• Propose consumer price changes on a regular basis to achieve target margins and trading contribution.
• Develop activation plan to meet job to be done through activation team.
• Propose, control, and reconcile support budgets.
• Ensure that accurate demand plans are in place.
• Liaise with relevant stakeholders including trade marketing team in planning and implementing trade / consumer activities.
• Liaise with external teams – creative agency, media agency, activation agency and PR agencies on brand activities.
• Engage with consumers to gain an in-depth understanding of the category and need for specialist products.
• Ensure availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.
  
  

Required Qualifications

• Candidate should possess a Bachelor’s in Business Management degree preferably in marketing or an equal professional qualification.
• Candidate must have minimum 3-4 years of experience in Brand Management/Marketing. (experience in FMCG will be an advantage)
• Candidate should be self-confident and assertive with good interpersonal skills and relationship management skills.
• Candidate must be a strategic thinker and have passion for growth.
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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