Brand Manager - NZMP

Position Description

Imagine Tomorrow with Us

At Fonterra, we want everyone to feel they can be themselves.

Whether youre early in your career or ready for your next step, Fonterra offers a unique opportunity to grow with a global dairy co-operative that values care, collaboration, and contribution.

Owned by New Zealand dairy farmers and supported by a dedicated team, we are all working together to create a better future. Imagine tomorrow with us, where your career can grow, and you can create positive change.

About The Opportunity

• Role could be based in Chicago or Auckland, NZ
  
  

You will be the brand champion for NZMP—translating global strategy into regionally relevant brand plans, campaigns, and content that build preference and deliver commercial outcomes. You’ll partner with sales, category, and digital teams to bring insight-led, integrated activation to life across channels and customers, and shape NZMP’s brand presence and commercial impact across North America from either our Chicago or Auckland Office.

Key Responsibilities

• Localise global NZMP brand strategy; build annual brand plans for the U.S. market, with clear objectives, budgets, and KPIs.
• Lead end-to-end campaign development (web, social, CRM, trade events, sales enablement)
• Develop compelling product and category narratives, sales tools, and customer value propositions
• Track campaign performance and brand health; use insights to refine messaging and channel mix.
• Collaborate across global/regional marketing, sales, and communications.
• Manage brand packing across Global Markets
  
  

About You

Ideally, you’ll have:

• 5–8+ years in B2B brand/marketing (food ingredients, nutrition, or adjacent industries preferred), alongside 5+ years experience in Graphic design
• Proven ability to build brand preference via integrated campaigns and high-quality content.
• Strong experience in stakeholder management, agency leadership, and budget ownership, as well as strong customer communication skills with external and internal stakeholders
• Data-driven mindset; comfortable with campaign analytics, dashboards, and insight translation.
  
  

Our Values

At Fonterra, our values of Good Together, Better Every Day, and Every Drop Counts, are for everyone – no matter your background, identify or experience.

These values guide us in delivering exceptional outcomes for our farmers, customers, communities, and each other.

Discover how your values align with ours by taking our Values Quiz here.

Our Commitment to You

We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:

• Fair and equitable pay
• Health and well-being programs (medical, mental health support)
• Professional development opportunities
• Career growth support
• Work-life balance options (flexible/hybrid working where possible)
• Parental leave support
• Employee recognition
• Support for community involvement and cultural connection
  
  

A Career of Opportunities

At Fonterra, be inspired by purpose and guided by our principles and values.

Create goodness for generations and make a global impact at a local level.

As part of our Co-operative, be an everyday creator, imagining what Fonterra, dairy, and you can be here.

Join Us

Does this sound good to you? Come join us - bring your whole self, and lets solve for better together.

You, me, us together.

Together, were shaping a future of inclusion.

Inclusion is key to our Co-operative. Were building a team that reflects the diverse world we live in, believing it drives better decisions and innovation.

We welcome applications from all backgrounds (ethnicities, genders, identities, orientations, ages, abilities, neurotypes, cultures, religions).

Even if you dont meet every requirement listed, we encourage you to apply; we value potential and growth.

If you face accessibility issues or need reasonable accommodations during the process, please contact your recruiter. We ensure fair participation, allowing you to be at your best.

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