Marketing Communications Specialist

Department

IMC Planning and Content Marketing

Employee Type

Probationary

Job Responsibilities

Content & Campaign Planning

• Develop and maintain a structured content calendar aligned with campaign priorities and business objectives.
• Plan and execute integrated marketing campaigns across social media and content channels.
• Translate campaign briefs into clear communication plans, messaging, and content direction.
• Ensure alignment of messaging across all business units and platforms.
  
  

• Manage day-to-day operations of all assigned social media platforms.
• Oversee content publishing, scheduling, and optimization based on performance and timing.
• Monitor trends, platform updates, and audience behavior to refine content strategies.
• Ensure brand consistency across all social media outputs.
  
  

• Manage and respond to comments, messages, and inquiries across all platforms in a timely and professional manner.
• Escalate concerns, complaints, or sensitive issues to the appropriate teams.
• Foster an engaging and positive online community aligned with brand voice.
• Track and report on audience sentiment and engagement trends.
  
  

• Work closely with Creatives for content production and asset requirements.
• Coordinate with Digital Marketing for campaign amplification, paid media alignment, and performance tracking.
• Liaise with Casino, Mall, Hotel, and F&B teams to gather inputs and ensure accurate communication.
• Align with PR and Events teams for integrated campaign rollouts.
  
  

• Ensure all communications adhere to brand guidelines, tone, and standards.
• Review and validate content before publishing.
• Maintain accuracy and consistency across all messaging.
  
  

• Track and analyze content and campaign performance metrics (engagement, reach, response time, sentiment).
• Provide weekly and monthly reports with insights and recommendations.
• Continuously optimize content strategy based on data and learnings
  
  

• At least 2–3 years of experience in marketing communications, social media management, or content marketing.
• Experience in hospitality, integrated resorts, lifestyle, or retail is an advantage.
• Proven experience in managing brand pages and executing campaigns across digital platforms.
  
  

• Strong content planning and campaign execution skills
• Excellent written and verbal communication
• Strong understanding of social media platforms and trends
• Ability to manage multiple campaigns and timelines simultaneously
• Good coordination and stakeholder management skills
• Analytical mindset with ability to interpret performance data
• Proficiency in content scheduling and analytics tools (Meta Business Suite, Hootsuite, Sprout, etc.)