Manager Marketing Communications

Department

Brand Marketing

Employee Type

Probationary

Job Responsibilities

• Marketing Communications Planning & Execution
• Together with the Associate Director of Marketing Communications, develop and execute marketing communications plans for Hotels, F&B outlets, and Events.
• Translate campaign briefs into clear communication strategies, messaging, and content plans.
• Ensure alignment with overall IMC direction and brand positioning.
• Support the rollout of seasonal campaigns, promotions, and signature events.
• Content & Messaging Development
• Lead the development of campaign messaging, copy direction, and content narratives.
• Ensure consistency in tone, voice, and storytelling across all platforms.
• Work closely with Creatives to align messaging with visual direction.
• Review and approve communication materials for accuracy and brand alignment.
• Channel Management & Deployment
• Oversee execution across key channels including social media, digital platforms, PR, email, and on-ground collaterals.
• Ensure timely and accurate deployment of all communications.
• Coordinate with Digital Marketing for campaign amplification and performance tracking.
• Support PR initiatives, media releases, and event publicity.
• Cross-Functional Coordination
• Work closely with Hotels, F&B, and Events teams to align on campaign objectives, offers, and timelines.
• Coordinate with Creatives, Digital Marketing, and Marketing Operations for seamless execution.
• Support broader IR campaigns led by IMC, including Casino and Mall initiatives when required.
• Facilitate alignment meetings and ensure clarity of deliverables across teams.
• Execution Oversight & Quality Assurance
• Ensure all communication outputs meet brand standards and quality expectations.
• Monitor timelines and deliverables to ensure on-time execution.
• Address gaps, inconsistencies, or misalignments in campaign execution.
• Ensure readiness across all touchpoints before campaign launch.
• Performance Monitoring & Optimization
• Track performance of campaigns across Hotels, F&B, and Events.
• Analyze engagement, reach, and effectiveness of communication efforts.
• Provide insights and recommendations to improve future campaigns.
• Support post-campaign reviews and reporting.
• Stakeholder & Agency Management
• Manage coordination with PR agencies, media partners, and content collaborators.
• Ensure external partners deliver outputs aligned with campaign objectives and brand standards.
• Support internal stakeholders in communication planning and execution.
• Crisis Communications Support
• Support implementation of crisis communication frameworks and guidelines.
• Ensure all communications follow approved messaging structures and escalation processes.
• Coordinate with IMC leadership, Corporate Communications, and relevant departments during incidents.
• Assist in reviewing and preparing communication materials to ensure consistency and compliance.
• Pre-Opening & Launch Communications
• Lead marketing communications planning and execution for pre-opening phases of hotels, restaurants, and new concepts.
• Develop and roll out launch campaigns including teasers, announcements, media engagement, and opening events.
• Ensure all communication touchpoints (digital, PR, on-ground, collaterals) are aligned and ready ahead of opening.
• Coordinate closely with operations, commercial teams, and project stakeholders to ensure timelines and deliverables are met.
• Support brand positioning, storytelling, and awareness-building efforts leading up to opening.
• Work with PR, media, and influencers to generate buzz and sustained visibility pre- and post-launch.
• Other / Ad Hoc Responsibilities
• Provide support on special projects and strategic initiatives as assigned by the VP Marketing or Senior Leadership.
• Lead or participate in cross-functional task forces requiring marketing communications expertise.
• Step in to manage high-priority or time-sensitive campaigns outside the regular campaign calendar.
• Provide guidance and decision support during urgent operational or reputational matters.
• Support the development of presentations, reports, and insights for executive discussions and board reviews.
• Contribute to process improvements and innovation in IMC practices, tools, and workflows.
• Perform other duties as may be reasonably assigned to support business continuity and organizational objectives.
  

• Demonstrates strong capability in marketing communications execution across multi-property environments, with experience in campaign development, content and messaging strategy, and PR coordination; brings a solid understanding of hospitality and events-driven marketing, with the ability to work with agencies, media partners, and internal stakeholders, supported by data-informed decision-making and a strong grasp of integrated campaign delivery.
• Strong communication and storytelling ability.
• Solid understanding of integrated marketing channels (digital, PR, events).
• Strong project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Effective stakeholder and agency management.