Senior Manager Creatives

Department

Marketing Services

Employee Type

Probationary

Job Responsibilities

Creative Team Leadership

• Lead and mentor the Art and Copy teams to deliver high-quality, brand-aligned creative outputs.
• Conduct regular coaching, performance check-ins, and skill development sessions.
• Manage workload allocation, prioritization, and productivity across creatives.
• Build a collaborative, solutions-oriented environment within the team.
  
  

• Review all creative work before release to ensure brand consistency, clarity, and executional excellence.
• Validate accuracy of copy, visuals, layouts, specifications, and technical requirements.
• Ensure all projects adhere to creative standards and NUSTAR brand guidelines.
• Maintain quality control across all channels: print, digital, social media, large format, static and animated formats, and corporate materials.
  
  

• Oversee creative schedules, ensuring timely delivery of all outputs.
• Monitor project statuses and ensure SLAs are consistently followed.
• Coordinate closely with Marketing Communications, Marketing Operations, Digital, Entertainment Marketing, and business units for clear briefs and timelines.
• Manage urgent requests properly while protecting workflow balance.
  
  

• Work with Casino, Hotels, Mall, and F&B teams to gather creative requirements, align messaging, and ensure execution accuracy.
• Collaborate with Events and Entertainment teams for performances, shows, and onsite visual requirements.
• Liaise with agencies, production suppliers, printers, and fabrication partners as needed.
• Support corporate communications teams for internal and executive materials.
  
  

• Strengthen creative workflow systems and structure for intake, review, revisions, approvals, and final production.
• Establish clear creative SOPs and ensure the team adheres to them.
• Develop templates, guides, creative toolkits, and brand reference materials.
• Improve file naming conventions, asset libraries, and creative archival systems.
  
  

• Organize quarterly training sessions for copywriters and designers.
• Introduce best practices in creative trends, design, copywriting standards, and marketing principles.
• Ensure all creatives stay updated on branding guidelines and technical specifications.
  
  

• Oversee coordination with printers, fabricators, and production houses for large format, collaterals, and special builds.
• Validate mechanical specs, color accuracy, proofing, and pre-press requirements.
• Review costing, quotations, and timelines from suppliers when needed.
  
  

• 6-8 years of solid experience in marketing operations, agency operations, or project management.
• At least 3-5 years in a leadership role.
• Preferred: integrated resort, hospitality, gaming, retail, or large-scale entertainment business experience.
• Experience managing complex cross-functional projects with multiple stakeholders.