The Regional Visual Merchandising Head leads the strategic direction and execution of visual merchandising across multiple malls or retail branches within the region. This role ensures consistent brand presentation, elevated customer experience, and optimized commercial impact through innovative and cohesive visual displays. The position oversees end-to-end visual merchandising operations while collaborating with cross-functional and regional stakeholders.
Qualifications
Bachelors degree in Visual Merchandising, Marketing, Fine Arts, Design, or a related field
10 to 15+ years of relevant experience in visual merchandising within the retail industry
At least 5 years in a senior managerial or leadership role, managing large teams and multi-site operations
Proven experience handling multiple malls, stores, or retail branches with full oversight of visual merchandising operations
Strong leadership and people management skills with the ability to drive performance across geographically dispersed teams
Advanced expertise in store design, space planning, window displays, and large-scale visual rollouts
Strong business acumen with the ability to link visual merchandising strategies to sales performance and customer engagement
Proficiency in design tools (e.g., Adobe Creative Suite, SketchUp, or similar) is an advantage
Excellent stakeholder management, communication, and project management skills
Key Responsibilities
Define and lead the regional visual merchandising strategy, ensuring alignment with brand standards and business objectives
Oversee end-to-end visual merchandising operations across multiple malls or branches, ensuring consistency and high-quality execution
Lead, mentor, and manage regional visual merchandising teams, including performance management and capability development
Collaborate with marketing, operations, and leasing teams to support campaigns, launches, and mall-wide activations
Establish and enforce visual standards, guidelines, and governance across all locations
Conduct regular site visits and audits to ensure compliance and identify opportunities for enhancement
Manage budgets, resources, timelines, and vendor partnerships for large-scale installations and rollouts
Analyze sales performance and customer behavior insights to evaluate effectiveness of visual strategies and drive continuous improvement
Stay updated on global retail and design trends to introduce innovative concepts and elevate overall visual experience
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