Marketing Manager

Collabtech

is looking for a creative, strategic and hands-on

Marketing Manager

to help us strengthen our brand, tell our story and build a unified global marketing strategy as our organization continues to grow.

A key part of this role will be understanding Collabtech's acquisition of MediaCentric, including MediaCentric's established customer relationships, reputation within the professional audiovisual industry and extensive portfolio of AV services. MediaCentric has built its business as a wholesale audiovisual subcontracting partner to AV integrators, manufacturers and distributors, with capabilities including installation, commissioning, programming, engineering, service, technical support, white-label helpdesk, logistics and specialized video wall and DVLED services.

As part of Collabtech, those capabilities create opportunities to provide customers with a broader and more complete portfolio of services.

The Marketing Manager will help us determine how to communicate that evolution clearly and consistently. This includes respecting the history, expertise and customer relationships that MediaCentric brings to the organization while developing a stronger Collabtech brand and global value proposition moving forward.

This is not a role focused on simply creating social posts or sending emails. We are looking for someone who can understand our businesses, customers and services, develop the strategy behind how we communicate them and then execute that strategy across multiple channels.

The right person will be equally comfortable developing a marketing strategy, building an email campaign in Zoho, writing a LinkedIn post, interviewing a technical subject matter expert, mapping a customer journey, reviewing campaign results and helping leadership determine how Collabtech should be positioned in the market.

This position will be based in Cebu, Philippines, but will work U.S. West Coast hours to collaborate closely with our U.S. leadership, sales, operations and service teams.

What You'll Be Responsible For

Collabtech Brand Strategy & Messaging

LinkedIn & Social Media

Content Creation

Customer Journey

Services & Solutions Marketing

Protecting and Expanding Customer Relationships

Marketing Analytics

What We're Looking For

We are looking for someone who combines strategic thinking with the willingness and ability to execute.

The Ideal Candidate Will Have

5+ years of B2B marketing experience

Experience developing and executing marketing strategies

Strong email marketing and marketing automation experience

Experience with Zoho or comparable CRM and marketing platforms

Strong LinkedIn and B2B social media experience

Excellent English writing, editing and communication skills

Experience developing brand messaging and positioning

Strong content development and storytelling skills

Experience with brand transitions, acquisitions, multiple business units or multiple service lines

Understanding of customer journeys and lifecycle marketing

Experience working with sales teams

Strong project management and organizational skills

Ability to interpret marketing analytics and make data-driven recommendations

Experience working with distributed or international teams

Ability to work independently while collaborating with teams in multiple locations

Experience marketing technology, audiovisual, IT, managed services, field services, professional services or other technical B2B solutions is highly desirable.