Director Programs EventsandPromotions

Department

Programs, Events & Promotions

Employee Type

Probationary

Job Responsibilities

• Conceptualise and implement marketing calendar entailing creative and profitable casino offers, promotions and events for players to drive visitation and revenue
• Collaborate with resort marketing, hotel, event planner, gaming operations and business regions to develop and improve player programs that drive incremental trips
• Monitor and evaluate effectiveness and ROI of casino promotions and events
• Work with in-house and external service providers to execute special events
• Manage all promotional budget in accordance to marketing goals and plans
• Develop factsheet and collaterals, and seek approval from authority on all promotions and events developed for the casino
• Communicate consistently and effectively all promotional events and offers information to guests via on-line and on-site
• Conduct general marketing research to keep abreast of trends and competition
• Coach, mentor and train a talented core of team members
  
  

• At least 5 years of promotions and event experience in relevant fields or Casino Marketing experience.
• Strong analytical, project management and communication skills to all levels of management.
• Highly organised and structured with strong multi-tasking and prioritisation abilities.
• Strong relationship development skills with a wide variety of audiences across different functions, ability to manage competent personnel to high levels of performance.
• Degree in business administration, marketing or relevant field.