Director Of Marketing Communications

Shangri-La Mactan, Cebu

Nestled amidst 13 hectares of lush greenery, landscaped gardens and with a 350-meter white-sand beach, Shangri-La Mactan, Cebu is a multi-faceted leisure destination that provides a compelling mix of luxury relaxation and wellness, lively entertainment, and exciting recreational activities. Guests can savour beach-side luxe within its spacious rooms and suites, along with enticing wining and dining options.

The well-loved 5-star resort takes pride in its delectable cuisine, exciting room promotions, their genuine Asian hospitality and Shangri-La signature service, for that long-awaited tropical getaway.

We are looking for a Director of Marketing Communications.

As a Director of Marketing Communications, we rely on you to:

• In collaboration with the Director of Sales & Marketing, develops and implements a full-year communications strategy and an integrated direct-to-consumer marketing plan in conjunction with each hotel’s stakeholder teams with specific goals and budget as outlined in the hotels’ business plan to achieve business goals and targets.
• Collaborates and works closely with the Director of Sales & Marketing, Regional Marketing, Regional Digital Marketing, HQ Brands, and HQ Loyalty Marketing to ensure brand and marketing alignment on both a regional and global level.
• Prepares and manages all brand-related collaterals across multiple platforms including brand.com and social media. Aligns with the hotel Commercial Marketing team on content scheduling.
• Creates and manages a content partnership programme to facilitate awareness of hotel products, services, and initiatives. Builds a content KPI framework to constantly review and optimize partnership content performance.
• Manages and cultivates media relations and develops contacts with media members, journalists, influencers, and community leaders from national and key source markets.
• Proactively innovates PR opportunities and collaborations to promote the hotel’s news and senior/brand spokespersons via high-profile media interviews and other events.
• Writes and distributes press releases to introduce new products and services, new members of the management team, and other newsworthy developments.
  
  

• An experienced marketing leader with at least 8 years of marketing experience (preferably in luxury business) with strong people skills and a personable character
• Proven relationship with local media, key influencers, lifestyle b/vloggers, and the like
• Experience in conceptualising integrated marketing communications plans and implementing them from ground up
• Impeccable English writing and speaking skills
• Expertise in lifestyle copywriting and proofreading
• Strong project management, organization, and time management skills
• Leadership skills, team player and highly driven for results
• Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with high attention to detail and branding guidelines
• Good understanding of lifestyle, travel, social trends, and the local media landscape
• Experience in overseeing or implementing digital marketing initiatives such as social media ads and other paid collaterals