Digital Marketing Technology Officer

Department

Brand Marketing

Employee Type

Probationary

Job Responsibilities

• Work with team to identify and prioritize new business and marketing opportunities and further develop other future format strategies by developing and executing consumer marketing strategies and programs.
• Lead projects across Marketing digital functions and map out the current digital marketing landscape.
• Create landing pages and run the technical aspects of campaigns.
• Documents marketing automation platform processes, programs, and procedures.
• Determine what enhancements to build and prioritize.
• Conduct marketing research and specify business requirements.
• Prepare, analyze, and recommend accurate reports on our marketing campaign’s overall performance.
• Work with your team to brainstorm new and innovative growth strategies.
• Work with the other Marketing Verticals for the IMC program of NUSTAR Brand Marketing.
  
  

• Supports and supervises all aspects of digital marketing for NUSTAR particularly on technical requirements for managing the lifecycle of marketing data: data rationalization, sourcing, standardization, integration, and integrity.
• Platform/Website development and management, SEO, SEM, and Attribution models for marketing campaigns.
• SQL, HTML, Analytic Modeling, Website Management, Mobile App Development, Campaign Management and Business Intelligence, Customer Data Integration, CSS, Customer Lifecycle, Ad Tech Space, Chatbot, & Community Management
• Project Management
• Admin Support