Business Development Senior Manager Cebu

Location: Cebu

Work setup: Full onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The Senior Business Development Manager is responsible for driving business growth through branch expansion, channel development, and strategic partnerships. The role focuses on identifying new market opportunities, expanding distribution networks, and developing new revenue streams. This position leads the planning and execution of expansion initiatives, partnerships, and ecosystem development to strengthen market presence and long-term profitability.

Qualifications

• Bachelors degree in Business Administration, Marketing, Management, or a related field.
• At least 7 to 10 years of experience in business development, market expansion, sales strategy, or commercial growth.
• With minimum 3 to 5 years of leadership or people management experience.
• Must have experience working within the automotive or related industries.
• Proven experience in market analysis, expansion planning, and development of distribution or dealer networks.
• Strong background in evaluating business opportunities, including ROI, sales projections, and breakeven analysis.
• Experience in negotiating partnerships, lease agreements, or commercial contracts.
• Demonstrated ability to build and manage strategic partnerships with distributors, dealers, fleets, and key accounts.
• Strong strategic thinking, financial analysis, and business case presentation skills.
• Excellent stakeholder management and cross-functional collaboration skills.
  
  
  

• Identify, evaluate, and recommend potential locations for new branch expansion.
• Conduct market demand assessments, competition mapping, and financial feasibility analysis including sales, ROI, and breakeven projections.
• Lead site acquisition activities and lease negotiations with property owners and partners.
• Coordinate with internal teams on permits, regulatory compliance, and pre-opening requirements.
• Develop and maintain a 12–24 month branch expansion pipeline.
• Prepare and present business cases for new branch investments for leadership approval.
• Lead pre-opening planning and transition newly opened branches to the operations team.
  
  
  

• Develop brand and category growth strategies to generate additional revenue streams.
• Identify appropriate trade channels and design go-to-market strategies for product distribution.
• Expand distribution through independent shops, service centers, dealers, fleets, and other strategic outlets.
• Appoint and manage distributors, sub-dealers, and key accounts to strengthen market coverage.
• Develop dealer margin structures and incentive programs to drive channel performance.
• Monitor channel performance and manage potential channel conflicts.
  
  
  

• Build and expand networks of mechanics, installers, and service partners.
• Develop accreditation and loyalty programs to strengthen partner engagement.
• Establish partnerships with riding communities, fleets, and service chains.
• Drive product adoption and repeat usage through mechanic and service partner advocacy.
  
  
  

• Identify and secure new business opportunities such as B2B contracts and fleet supply agreements.
• Explore private label and OEM partnership opportunities.
• Lead co-branding initiatives and trade partnerships with relevant industry players.
• Pilot new revenue initiatives, evaluate performance, and scale successful programs while discontinuing underperforming initiatives.