Junior Performance Marketing Lead

About Roveir & Roveia Health

Roveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.

Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.

Across both brands, we manage millions in ad spend across Meta, Google, YouTube, LinkedIn, and TikTok — serving clients from early-stage startups to 8-figure consumer brands.

Fully remote. Globally distributed. Built for growth that drives real outcomes.

Were hiring a Junior Performance Marketing Specialist to execute paid acquisition campaigns across a portfolio of Roveir and Roveia Health client accounts.

Youve already run ads — on Meta, Google, or both — and you know your way around a campaign. You understand campaign structure, audiences, bidding, and what it means to optimize toward a goal.

Youll work closely with Performance Marketing Leads, taking ownership of campaign execution, daily monitoring, and reporting across real client accounts. Youre expected to contribute, not just assist.

Strong performers have a clear path into a full Performance Marketing Lead role within 12–18 months.

Campaign Execution

• Build and launch paid campaigns across Meta Ads and Google Ads under senior direction
• Manage daily campaign monitoring, pacing, and performance checks across multiple accounts
• Execute optimizations — bids, budgets, audiences, creative swaps — based on performance data
• Maintain clean account structure, naming conventions, and campaign organization

Testing & Reporting

• Support creative testing by setting up experiments and tracking results
• Pull and compile performance data for weekly and monthly client reports
• Communicate findings clearly to Performance Marketing Leads and account managers

Creative Coordination

• Coordinate creative assets between designers and media buyers
• Upload and organize ad creatives inside Meta Ads Manager and Google Ads
• Provide basic creative feedback based on performance signals

Must-Haves

• 1–2 years of hands-on experience running Meta Ads or Google Ads — agency, in-house, or freelance
• Youve built campaigns from scratch, not just boosted posts or watched someone else do it
• Solid understanding of campaign structure, audiences, bidding strategies, and optimization levers
• Comfortable reading performance data and drawing basic conclusions
• Detail-oriented, organized, and able to manage tasks across multiple accounts
• Fluent English, written and verbal
• Self-directed and comfortable in a fully remote environment

Strong Signals

• Has managed ad spend across more than one account simultaneously
• Agency background, even brief, is a strong plus
• Familiar with Meta Ads Manager and Google Ads interface beyond surface level
• Has run lead gen, eCommerce, or app campaigns — not just awareness
• Actively wants to grow into a senior performance role and takes the craft seriously

Youre Not the Right Fit If:

• Youve only ever boosted posts or set up one small campaign
• You need step-by-step direction to execute basic campaign tasks
• You cant speak to what youve run, what the results were, and what you learned
• Youre looking for a passive learning role rather than real ownership

• Exposure to both Meta and Google Ads
• Familiarity with GA4, UTM tracking, or conversion tracking setup
• Experience with ClickUp or similar project management tools
• Interest in health & wellness, tech, or DTC verticals

• $45,000 – $65,000 CAD annually, based on experience
• Fully remote, globally distributed team
• Direct mentorship from senior performance marketers
• Clear growth path toward Performance Marketing Lead within 12–18 months
• Exposure to real client accounts across tech, health, and DTC verticals
• Work closely with operators and alumni from Facebook and Tesla

1. Application Review — Well review your background and hands-on ad experience
2. First Interview — Intro call covering what youve run, how you think about performance, and what youre building toward
3. Second Interview — Conversation with a senior team member or the CEO
4. Practical Screen — Walk us through a real campaign youve managed: what you ran, how you optimized, and what results you drove

Apply now and help us scale great companies through performance-driven marketing.

APPLY HERE: https://careers.roveir.com/jobs/593194-junior-performance-marketing-lead