Assistant Brand Manager

Title: Assistant Brand Manager

The Assistant Brand Manager handles a small category and is involved in the development and execution of its marketing strategies, plans and programs. Special projects may be assigned to him/her as an exposure/training in the other marketing KRAs that he/she will need to learn. The ABM will report directly to a Brand Manager.

• Category/Sub-Segment Strategies and Plans
• Brand Health Scores
• Category/Sub-Segment Sales
• Communications Strategy and Plan
• National Marketing Programs Implementation & Support
• On-time In-full execution of project plans
  
  

• Co-develops strategies and the brand marketing plan for his assigned category with the guidance of IS (Brand Manager). Obtains training in strategy development.
• Executes and evaluates initiatives/promotional activities for his category.
• Analyzes market research to provide inputs and apply learnings to Brand development and promotional plans of his category & that of the bigger category that he supports.
• Coordinates with other functions for the planning, execution and evaluation of his category’s programs and performance.
  
  

• Assists Brand Manager in the creation of new product concepts/positioning and is able to create a Product Brief.
• Leads the project in the Product Development Workgroup and ensures coordination with cross functional teams with the guidance of IS/BM for an on-time launch/execution.
  
  

• In-charge of price monitoring & competitive benchmarking for his category. Able to analyze competitive and market information and provide inputs/learnings to category plans.
  
  

• Provides support to a bigger category via execution of its advertising or promotional initiatives for customers &/or store operations.
• Manages the merchandising requirements of his category and develops the appropriate materials.
  
  

• Obtains training in forecasting existing and new product innovation launch forecasts with the guidance of IS/BM.
• Monitors and evaluates actual sales vs. forecast of assigned projects.
  
  

• Asst. Brand Manager of a multinational consumer goods company
• Asst. Brand Manager of a major local FMCG company
• Can effectively utilize critical software applications/system (Excel, SAP, Business Intelligence tool) for data collation/reporting
• Can perform basic analytical skills and able to derive logical solutions to problems
• Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up.