TikTok Manager

We're looking for a creative, proactive TikTok Manager to grow ReelShow's presence through compelling content, strong storytelling, and audience engagement. You'll help introduce our series, promote our brand, and turn viewers into followers and community members.

Key Responsibilities

Content Planning and Publishing

Develop a TikTok content calendar covering ReelShow series, creator features, community activities, and events.

Turn approved trailers, episode clips, behind-the-scenes footage, and original content into engaging TikTok posts.

Write strong hooks, captions, and calls to action.

Coordinate with editors and creatives on video production, subtitles, and platform-friendly formats.

Maintain a consistent publishing schedule and brand identity.

Audience Growth and Engagement

Develop strategies to increase relevant followers, video views, and repeat viewers.

Monitor trends, sounds, and formats, adapting those that fit ReelShow's brand.

Respond to comments and messages, and use audience questions to inspire content.

Coordinate creator collaborations with the PR/Influencer Outreach and Partnerships teams.

Guide interested viewers toward ReelShow content and the Creators Lab community.

Brand and Series Promotion

Plan campaigns for new series, episode releases, creator collaborations, and events such as Create Forward.

Test different hooks, clips, and storytelling approaches to identify what attracts and retains viewers.

Coordinate with the Social Media Manager to align promotions across channels.

Work with the paid media team on TikTok advertising assets and share organic content insights.

Reporting and Improvement

Provide weekly reports on content performance, audience growth, and campaign results.

Track watch time, completion rate, shares, saves, profile visits, and link clicks.

Recommend improvements based on performance data and audience feedback.

Maintain an organized content library and publishing tracker.

What We're Looking For

Experience managing TikTok accounts, supported by examples of content or account growth.

Strong understanding of short-form video, hooks, pacing, and audience retention.

Video editing skills using CapCut, Premiere Pro, or similar tools.

Strong writing, communication, and organizational skills.

Interest in entertainment, digital creativity, storytelling, and responsible AI use.

Ability to interpret analytics and turn insights into practical content improvements.

How Success Will Be Measured

Consistent delivery of the agreed content calendar.

Growth in relevant followers and returning viewers.

Improved watch time and video completion rates.

Meaningful engagement, including shares, saves, and comments.

Traffic to ReelShow content and community channels.

Clear testing results that improve future campaigns.