Media Buyer

About The Role

We are looking for a strategic and results-driven Media Buyer to join our marketing team. The ideal candidate has a strong understanding of media planning, negotiation, and campaign optimization across digital and traditional channels. You will play a key role in ensuring our advertising campaigns reach the right audience at the right time — and deliver measurable results.

Key Responsibilities

• Plan, negotiate, and purchase media space across digital, social, print, TV, radio, or OOH channels.
• Collaborate with marketing and creative teams to develop effective media strategies that align with campaign objectives.
• Conduct market and audience research to identify optimal media opportunities and placements.
• Set up, monitor, and optimize campaigns to maximize ROI and achieve key performance metrics (CTR, CPC, CPA, etc.).
• Manage campaign budgets, ensuring efficient allocation and cost control.
• Maintain relationships with media vendors, platforms, and partners to secure competitive rates and added value.
• Prepare regular reports on campaign performance, insights, and recommendations for improvement.
• Stay informed on industry trends, emerging platforms, and new buying technologies.
  
  

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience as a Media Buyer, Media Planner, or similar role (agency or in-house).
• Hands-on experience with media platforms such as Google Ads, Meta Ads Manager, Programmatic DSPs, or other ad networks.
• Strong analytical, negotiation, and communication skills.
• Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
• Detail-oriented with a data-driven mindset and a passion for optimizing results.
  
  

• Experience with both digital and traditional media buying.
• Familiarity with tools such as Google Analytics, SEMrush, or similar analytics platforms.
• Certification in Google Ads, Meta Blueprint, or programmatic advertising (a plus).