YouTube Creative Director - DTC Direct Response

Job Title: YouTube Creative Director – DTC Direct Response

Job Type: Full-time / Remote

Work Hours: PST (Pacific)

Job Overview

We’re helping our client find a creative leader to build YouTube into a major paid acquisition channel for a fast-growing DTC minerals & supplements brand. In this role, you will lead YouTube direct-response creative from concept through production, developing platform-native ads designed to convert cold traffic at scale while shaping the brand’s creative direction on YouTube

Responsibilities

Creative Concept Development

• Generate and evolve YouTube ad concepts—hooks, angles, narrative structures, formats—that drive measurable acquisition
• Write and develop scripts built for YouTubes attention dynamics (the first 5 seconds, mid-roll retention, CTA placement)
• Bring fresh creative angles rooted in direct response principles and brand positioning

Creative Direction & Team Leadership

• Direct the internal creative team through ideation, briefing, production, and iteration
• Establish creative standards for what winning YouTube ads look like for this brand
• Build a shared creative language between strategy, production, and performance

Testing & Iteration

• Design structured creative testing frameworks (hooks, formats, lengths, messaging hierarchies)
• Analyze performance data and translate learnings into next-round creative direction
• Identify fatigue signals early and stay ahead with fresh concepts in the pipeline

Creative Pipeline Management

• Maintain a steady flow of YouTube-ready concepts capable of supporting $50k+/day in spend
• Build repeatable systems for developing, rotating, and scaling winning creative
• Document what works—angles, proof structures, emotional triggers—so learnings compound

Collaboration with Media

• Partner with our Google media buyer to align creative output with campaign objectives
• Translate performance insights into specific creative recommendations
• Support scaling decisions with creative judgment and rapid iteration

Requirements

Must-Have

• 5+ years in DTC growth, paid creative, or content strategy with deep YouTube experience
• Demonstrated success developing YouTube creative at scale ($50k+/day spend environments)
• Strong command of YouTube-specific formats, viewer behavior, and performance levers
• A portfolio or case studies showing YouTube ads youve concepted or directed
• Ability to think like a direct response copywriter and a brand strategist simultaneosly

Nice-to-Have

• Experience in health, wellness, or supplements (regulated categories with compliance constraints)
• Background working with founders or small, fast-moving teams
• Familiarity with full-funnel YouTube strategy from prospecting through retargeting