Web Designer Growth At Fella Health — Remote 30k- 60k Yr Inc Equity

About Aios Medical

Our overarching mission is to accelerate the mass-market global adoption of consumer biotech products so every human can live at least 100 healthy years.

Our immediate focus is excess bodyweight. We are increasing the global accessibility of GLP-1 medications to accelerate their take-up to help solve obesity worldwide.

To do that, we’re building an AI-powered clinical operating system: ClinicOS. ClinicOS makes it effortless for consumer brands to easily offer direct-to-patient healthcare, globally. We work with external Brand Partners, as well as using this infrastructure to scale our own internal consumer healthcare brands.

Since we launched Fella Health in the US in June 2021, Fella has positioned itself as no-nonsense weight loss for busy bigger guys. Today, we operate multiple brands across the US & UK — our two biggest are Fella Health (US & UK) & Bolt Pharmacy (UK).

Our infrastructure will have served 100 million patients worldwide by 2035. We’ll then use that direct-to-patient infrastructure to serve next-gen biotech products at-scale to increase the proportion of humans living at least 100 healthy years.

In so doing, we’ll become the world’s first trillion dollar healthcare company.

• How far along are we?

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >40x since Aug 2023. We’re serving >20k customers with high NPS. We’re >$50M/yr revenue. We’ve been cashflow positive for >24mo.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

Were backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

You can read more about working with us here: Working at Aios Medical https://fella.notion.site/working-at-aios-medical

Being a Web Designer at Aios:

As Web Designer at Aios, you’ll own how our brands look and perform online. You’ll be part of the WebDev team, working also with CRO, Growth and Product teams to build high-converting, high-quality web experiences across our brands.

You’ll design and ship pages that directly impact conversion. New funnels, landing pages, quizzes, enrollment flows and product updates. This is a hands-on role. You’ll design, implement, and iterate quickly in Webflow (and Shopify), building experiments that go live fast and generate measurable results.

Over time, you’ll become a key contributor across both CRO and Product, balancing design capacity between Growth (CRO, Referrals, Affiliates) and Product (Enrollment, SEO).

Youll report directly to Gab (WebDev Lead), work along Ja (Web Designer), Richie (CEO), Emi (CRO Lead) and the rest of the growth team.

This is a full-time, fully remote role. You’ll work async in the timezone of your choice as long as you’re around until midday PT for calls with Richie and Gab.

You must thrive in intense, high-velocity environments. This will be the most impactful work of your career :)

Key Responsibilities

Youll expand the design capacity of the WebDev team, bringing speed and focus across CRO and Product. This role exists to keep design output high-quality and on pace with growth.

• Core Web Design: Own the look, feel, and performance of our landing pages, funnels, and enrollment flows. Design and ship high-quality, conversion-driven web experiences that directly lift performance.
• CRO Execution: Translate CRO ideas and experiments into live pages. Build A/B tests, implement design variants in Webflow, and ensure each experiment is shipped cleanly and fast.
• Webflow + Shopify Development: Build and maintain production-ready pages in Webflow (Shopify experience is a plus). Move from concept to live test in days, not weeks.
• Design Systems : Maintain and improve our testing components and templates to keep brand consistency and development speed high.
• Cross-Team Collaboration : Work closely with Growth (CRO, Referrals, Affiliates) and Product (Enrollment, SEO) to keep workflows smooth and priorities clear.
• Speed + Iteration : Ship quickly. Learn fast. Use test results and data to improve. Build, measure, refine.

Need to Have

• Experience : 3+ years designing and building high-performing websites and landing pages.
• Webflow : Strong hands-on experience designing and building pages directly in Webflow.
• Design Judgment : Strong visual instincts and an understanding of what converts: clear layouts, hierarchy, and copy flow that move users to act.
• Execution : Can take a page from concept to live test independently. You move fast without losing quality.
• Ownership : You don’t wait for direction, you find what’s missing, fix it, and keep things moving.
• Attention to Detail : High standards for polish, spacing, responsiveness, and load speed. You care deeply about craft.
• Collaboration : Comfortable working across CRO, Product, and Growth teams to align goals and ship work that performs.

Nice to Have

• CRO Knowledge : Experience running or designing for A/B and multivariate tests.
• Analytics : Comfortable reading performance data or using behavior tools to inform iterations.
• Product Flows : Experience working on enrollment, checkout, or other key conversion touchpoints.
• Design Systems : Experience building or maintaining component-based systems for testing and scale.
• SEO + Performance : Understanding of how design impacts SEO and page performance.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:

1. Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
2. Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
3. Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
4. If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
5. Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
6. A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
7. Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
8. Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You’ll be shocked how capable you are and how much you can achieve.
9. Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
10. The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”

Compensation & Benefits

• Compensation: $30k-$60k/yr inc equity
• Healthcare: comprehensive medical insurance (if appropriate)
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching
• GLP-1s: Free membership with a clinic offering GLP-1s
• Personal wellness: budget for gym, health apps
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed
• What are we missing? Were still early so you get to shape our culture.

How to apply

Apply via Ashby and be sure to include:

• your resume & portfolio
• highlights from your experience relevant for this role 🙂
• if you want you can also e-mail me at lorena@joinfella.com to say hi.