Strategic Brand Partnerships Specialist

Job Overview:

The client is seeking a highly strategic, brand-led Brand Partnerships Specialist to elevate Luxe Living’s presence through high-value partnerships, earned media, and ecosystem positioning within luxury, hospitality, outdoor lifestyle, and purpose-driven communities.

This role sits at the intersection of luxury brand association, strategic alliances, influencer/celebrity access, nonprofit alignment, and narrative-driven PR—supporting our capital and growth initiatives by ensuring that when investors, partners, and ultra-high-net-worth audiences research us, they see a credible, compelling brand with the right affiliations.

Schedule: Mondays to Fridays, 1:00 to 5:00 pm, US Central Time (20 hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Key Responsibilities:

1) Brand Partnerships & Ecosystem Development (Primary)

• Identify, pursue, and manage strategic partnerships with ultra-luxury brands, premium lifestyle companies, and experience-led partners (e.g., luxury retail, fashion, wellness, architecture/design, outdoor/adventure).
• Build a partnership pipeline and outreach system: target list creation, contact mapping, messaging, follow-ups, and relationship management.
• Develop partnership concepts that fit the Luxe Living brand (e.g., co-branded experiences, VIP packages, curated resident perks, brand-aligned activations).
• Recommend whom to pursue and why using a clear brand-fit framework (audience overlap, values alignment, prestige/credibility lift, PR potential, and long-term relevance).

2) Earned Media, Press, and Strategic Visibility

• Write, edit, and distribute press releases for milestones, announcements, brand collaborations, and mission-driven initiatives.
• Build and maintain targeted media lists across: luxury real estate, design/architecture, lifestyle, outdoor & conservation, business/capital markets, and regional/national outlets.
• Pitch editors/journalists and pursue earned media opportunities (not just publication submission).
• Coordinate visibility moments that reinforce credibility and legacy (not “flashy” marketing).

3) Influencer, Thought-Leader, and Celebrity Alignment

• Identify and build relationships with tastemakers, creators, founders, and public figures whose values align with Luxe Living (quality > follower count).
• Support outreach and positioning for high-leverage endorsements and aligned collaborations—especially individuals with authentic ties to Colorado/luxury outdoor living.
• Ensure relationships feel selective, authentic, and consistent with long-term brand equity.

4) Purpose-Driven Partnerships (Nonprofits & Stewardship)

• Identify reputable nonprofits and stewardship organizations aligned with Luxe Living’s mission (integrity and legitimacy are non-negotiable).
• Develop partnership ideas that create mutual value—community credibility, database reach, and meaningful impact—without performative marketing.
• Support storytelling around stewardship initiatives (e.g., land protection, trails, conservation, community benefit).

5) Digital Presence as Support (Not the Core)

• Manage social channels as a brand credibility layer (primarily LinkedIn; selective use of Instagram as needed).
• Translate partnerships, earned media, and mission-driven initiatives into polished, restrained content.
• Maintain consistent brand voice and high-end visual discipline across public-facing channels.

Qualifications & Experience

• 5–10+ years in brand partnerships, PR/earned media, strategic alliances, luxury marketing, or brand strategy (social-only backgrounds are not a fit unless paired with strong partnership/PR experience).
• Proven experience working with luxury, premium, hospitality, resorts, high-end lifestyle, or founder-led brands.
• Strong understanding of how to access decision-makers (brand executives, partnership leads, agencies, PR reps, talent management) and move partnerships forward.
• Excellent writing and narrative ability (press releases, outreach emails, partnership decks, brand storytelling).
• Strong judgment and aesthetic sensibility—knows what strengthens a luxury brand and what cheapens it.

Preferred Background (Strong Advantage)

• Experience in luxury hospitality/resorts, luxury real estate development, branded residences, high-end lifestyle brands, or premium outdoor/adventure brands.
• Existing relationships with media, editors, agencies, or partnership contacts in relevant sectors.
• Familiarity with UHNW audiences, family office tone, and credibility-driven brand building.

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.