Social Media Marketing Specialist

Overview:

This role will focus on managing our social media channels (Facebook, Instagram, LinkedIn, and TikTok) and preparing regular email newsletters for a few brands.

Job Highlights:

• Hourly Rate: USD 7, the equivalent in your local currency
• Paid Hours per Week: 20
• Schedule: Monday to Friday, Flexible during client business hours (New Zealand Timezone)
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Key Responsibilities:

1. Social Media Management

• Manage and schedule posts for Facebook, Instagram, LinkedIn, and TikTok.
• Use Facebook Meta Business Suite to manage, schedule, and monitor content and engagement.
• Follow the content calendar and ensure consistent posting (minimum 4–5 posts per week per brand).
• Create engaging captions, hashtags, and calls-to-action for each post.
• Collaborate with the marketing manager and graphic designer on visuals, videos, and promotional creatives.
• Monitor comments, messages, and engagement and forward relevant inquiries to sales or marketing teams.
• Research and apply trends (seasonal promotions, events, and user-generated content).

2. Newsletter & Email Marketing (Hands-on Execution Required)

• Independently set up, manage, and run email marketing tools such as Mailchimp, HubSpot, or similar platforms.
• Prepare weekly or biweekly newsletters for multiple brands.
• Segment email lists for different audiences (e.g., retail customers, schools, clubs, and trade customers).
• Ensure newsletters include strong visuals, clear calls to action, and links to current promotions or content.
• Track open rates, click rates, and conversions.
• Provide simple monthly reports and recommendations for improvement.

3. Content Planning & Coordination

• Work with the marketing manager to maintain a monthly content plan covering:
• Product highlights
• Customer stories and testimonials
• Promotions and new arrivals
• Educational content (e.g., product guides, setup tips)
• Maintain shared folders and update content archives in Teams/Drive.
• Ensure all content follows brand guidelines and tone of voice.

4. Analytics & Reporting

• Provide weekly updates on social media performance, engagement growth, and audience reach.
• Suggest adjustments based on performance metrics (best-performing times, post types, and hashtags).
• Report monthly on email newsletter performance and insights.

5. Collaboration & Improvement

• Coordinate with outsourced SEO and AdWords specialists to align campaigns and landing pages.
• Communicate with in-house sales and marketing teams on promotions and events.
• Continuously improve email templates, post formats, and workflows for better performance.

Requirements:

• Strong, hands-on experience in email marketing, with the ability to set up and manage campaigns independently.
• Experience using email marketing platforms such as Mailchimp, Klaviyo, or HubSpot.
• Solid experience using Facebook Meta Business Suite.
• Proven experience in social media content creation and scheduling (Facebook, Instagram, LinkedIn, TikTok).
• Strong writing and communication skills in English.
• Basic graphic design skills (Canva or similar).
• Familiarity with analytics tools such as Google Analytics or Meta Insights.
• Highly organized and able to manage multiple content schedules independently.
• Reliable internet connection and strong attention to deadlines.

Independent Contractor Perks:

• Permanent work-from-home
• Immediate hiring3

Reminder:

Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.