Social Media Manager

Social Media Manager Core Responsibilities

Reports to: Head of Marketing

The Social Media Manager is responsible for planning, creating, coordinating, scheduling, managing, and improving Surfers Jewelry’s social media presence across Instagram, TikTok, Facebook, Youtube , Pinterest, and other active brand platforms as assigned. 

This role is expected to keep content moving at a strong pace without sacrificing quality, maintain a proactive content pipeline, ensure brand consistency, support community engagement, and use performance insights to improve results over time.

1. Social Media Planning & Calendar Management

• Own and manage the social media content calendar across assigned platforms
• Plan content around campaigns, launches, promotions, founder content, influencer content, and evergreen brand storytelling
• Maintain at least two weeks of approved and scheduled content in advance
• Keep the calendar organized, updated, and visible to the team

2. Content Ideation & Proactive Planning

• Proactively generate content ideas from existing assets, customer content, influencer content, Jessica’s founder content, trends, and campaign needs
• Identify content gaps early and recommend what needs to be filmed, requested, edited, or created next
• Bring ideas forward consistently instead of waiting for direction
• Help build a strong mix of product, founder, educational, community, and conversion-driven content

3. Content Creation, Quality & Speed of Execution

• Ensure content is created, edited, prepared, and moved through review on time
• Maintain strong standards for content quality, clarity, relevance, and platform fit
• Balance speed with quality so content is delivered efficiently without feeling rushed or off-brand
• Help prevent delays, missed posting windows, and last-minute content scrambling

4. Brand Alignment & Creative Consistency

• Reflect Surfers Jewelry’s brand voice and positioning: confident, direct, elevated, inclusive, and rooted in real product truth
• Align messaging with the brand’s durability, thoughtful design, originality, and real-life wearability
• Highlight key brand differentiators when relevant
• Follow Surfers Jewelry’s visual brand guidelines across all content, including approved fonts, colors, layout direction, and overall design standards
• Ensure consistency across all social media content and brand touchpoints

5. Scheduling, Publishing & Platform Management

• Schedule and publish approved content accurately and on time
• Manage captions, tags, links, formatting, and posting details across platforms
• Help maintain consistent posting cadence and strong execution across all assigned channels
• Monitor platform activity and ensure content is optimized for each channel, not just cross-posted without thought

6. Community Engagement & Social Presence

• Support daily engagement through comments, messages, interactions, and other assigned engagement tasks
• Help maintain an active, responsive, and brand-aligned presence on social media
• Flag customer questions, community feedback, influencer opportunities, and notable audience insights
• Support stronger audience connection and brand trust through consistent engagement

7. Reporting, Analysis & Re-Strategizing

• Submit regular weekly and monthly social media performance reports
• Track key metrics such as reach, engagement, saves, shares, follower growth, profile activity, traffic, and top-performing content
• Analyze what content is performing well, what is underperforming, and why
• Use insights to recommend adjustments to content strategy, posting approach, content mix, and creative direction
• Re-strategize based on performance instead of repeating content that is not working

8. General Social Media Management Support

• Stay aware of platform trends, content opportunities, and best practices
• Support other day-to-day social media tasks needed to keep the brand organized, visible, and growing
• Communicate blockers, asset needs, and timeline risks early
• Contribute to improving workflow, execution, and overall social media performance

9. Influencer Marketing & Affiliate Program Support

• Assist in identifying, vetting, and outreaching to relevant influencers and content creators — from nano to mid-tier — who align with the brand values and target audience
• Repurpose approved influencer and UGC content across organic social channels to maximize content volume and social proof
• Track influencer campaign performance — reach, engagement, story views, link clicks, discount code usage, and attributed sales
• Maintain an organized influencer and affiliate database (contact info, tier, platform, rates, past performance, content links)
• Proactively identify new partnership opportunities — brand collaborations, ambassador candidates, and community advocates

• Be proactive, not reactive
• Maintain both quality and speed in content execution
• Keep the brand ahead with a strong content pipeline
• Think strategically, not just operationally
• Use reporting and performance insights to improve future content
• Ensure content remains on-brand, polished, and aligned with business priorities

• Content is planned ahead and not rushed at the last minute
• Two weeks of approved and scheduled content is consistently maintained
• Content quality is strong and aligned with the brand
• Social platforms are actively managed, not just posted to
• Reports provide clear insights and lead to smarter content decisions
• The brand shows up consistently, professionally, and with stronger engagement over time

Ready to join our team? Fill out the form to apply.

https://forms.gle/s9NeEZkqi1DXS25dA

Ready to join our team? Fill out the form to apply.