Social Media Content Specialist

Overview

Are you a creative social media strategist who thrives on independence and loves bringing brand stories to life? Our client is looking for a Social Media Content Specialist to take full ownership of content creation, scheduling, and campaign management for a diverse portfolio of clients. Working with a growing boutique marketing and advertising agency, you will handle everything from sourcing eye-catching imagery and writing compelling copy to managing Meta ad campaigns and analyzing performance reports. This is not a generic VA role—it is a dynamic opportunity designed for a self-starter who understands social media strategy and wants to grow alongside an agency that deeply values quality and creative expertise.

Schedule:

• Part- Time ( 20 hours per week) Flexible during client business hours, Australian Eastern Standard Time

Responsibilities

• Create and schedule social media posts for multiple clients, typically two posts per week per client
• Source high-quality images from supplier sites and create compelling visual content
• Write engaging social media copy that aligns with each client's brand voice and goals
• Utilize Canva templates and adapt them for different client needs
• Manage and monitor meta ad campaigns, including setup and optimization
• Pull performance reports from meta campaigns and analyze results
• Work independently on straightforward client accounts, including retail stores and service businesses
• Maintain content calendars and ensure consistent posting schedules
• Adapt quickly to client feedback and creative direction
• Collaborate with the agency owner on campaign strategy when needed

Requirements

• Proven experience as a social media specialist or in a similar content creation role
• Strong understanding of social media platforms, particularly Facebook and Instagram
• Experience managing meta ad campaigns and interpreting performance data
• Proficiency with Canva or similar design tools
• Excellent copywriting skills with the ability to write engaging, brand-appropriate content
• Ability to work independently with minimal supervision and make smart creative decisions
• Strong organizational skills to manage multiple client accounts simultaneously
• Excellent communication skills

Nice-to-Have Requirements:

• Bonus if you have experience working with retail or home improvement brands
• It helps if you're familiar with out-of-home advertising or integrated campaign work
• Bonus if you have reporting and analytics experience beyond basic meta insights
• It helps if you've worked in an agency environment managing multiple clients

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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